December 14th hearing yesterday reporter Putian The inspection and Quarantine Bureau learned that, from 1 to November this year, the District of the bureau had a total of Exit The 64 thousand batch of footwear, valued at $1 billion 732 million, grew by 24% and 28.1% compared with the same period last year, exceeding the total value of footwear exports in 2009, reaching US $1 billion 525 million, creating the highest level of footwear exports.

According to the briefing, the main reason for the substantial increase in footwear exports in Putian is that foreign purchasing power has picked up. Guangdong Part of the order flows to Fujian, so that Putian shoe enterprises do not worry about no source of orders. In addition, in September 2nd this year, Fujian's first industrial product quality and safety demonstration zone was established in Putian. The establishment of the demonstration area has played a positive role in accelerating the transformation and upgrading of the export footwear industry and promoting the export expansion of the footwear industry. The cost of shoemaking has risen sharply this year due to factors such as rising raw material prices, appreciation of the renminbi, increased labor costs, and strengthening factory inspection and evaluation by foreign customers. Some small businesses with low quality and low price were eliminated, which promoted the corresponding overall price increase. From 1 to November this year, the average export price of footwear products was 5.07 US dollars / double, an increase of 11.2% over the same period last year, and the average unit price reached a record high.

　　 Strong R & D capability

By increasing research and development efforts, Putian Rui Hong Shoes Co., Ltd. has independently developed shoes that can be breathed, and has introduced the "JAKA" shock absorption system from Taiwan to produce new varieties with slow shock function. The core competitiveness of the industry has been enhanced by technological innovation, and the export growth has been strongly promoted, and the product structure is constantly developing in the middle and high grade and high added value direction. According to statistics, the traditional markets such as Europe and the United States are showing a strong purchasing power. From 1 to November this year, the 35434 batch of footwear products exported to the United States in Putian reached 1 billion 103 million US dollars, an increase of 27.3% and 34.4% compared with the same period last year. The 9524 products exported to the EU were worth 9524 US dollars, with a value of 254 million US dollars, an increase of 32.3% and 38.8% compared with the same period last year. The export value to Europe and the United States reached US $1 billion 357 million, accounting for the total value of export value, and the growth rate of exports to developed countries exceeded the total export growth.

　　 Shoe exports are blooming everywhere.

While consolidating the traditional markets such as Europe and the United States, enterprises take the initiative to go out, extensively participate in various economic and trade negotiation activities, carry out international economic and technological cooperation, and successfully link up with the JJACCESS of Korea, "the industrialization of creative technology of plastic shoes" project, and shoe enterprises actively open up a diversified international market and export all over the world in 143 countries and regions. Our city has 183 export footwear manufacturers, including 15 Taiwan funded footwear enterprises, accounting for 8.2% of the total. Putian inspection and Quarantine Bureau optimization measures to promote Taiwan funded footwear enterprises sustainable development, the effect is obvious. To this end, the Taiwan Association of investment enterprises has given a special banner to the Council. According to statistics, from 1 to November this year, the value of Taiwanese footwear exported to Taiwan amounted to US $394 million, accounting for 22.7% of the total export footwear in Putian. Insiders said that the export situation remained strong before the end of the year.