Li Houlin: Li Xiang's diamond old lady, the dark and low-key Hengxin diamond boss Li Houlin, has suddenly been exposed to Li Houlin's perspiration as a TV artiste Li Xiang's fiance.

On the afternoon of 8 16, in the spacious office of Hiresun's diamond agency, Li Houlin's forehead was covered with sweat beads.

He kept drinking and coughing, and he had a temper with his employees.

"Sorry, I'm not in shape."

He said.

There may be a reason for his "being in a state". At this time, the head of the top luxury brand in China, a man with billions of men in his family, the fiancee of Li Xiang, the famous host, is at the center of public opinion storm. Besides saying that he had been exposed to a number of women before he met Li Xiang, he even questioned Li Houlin's educational background.

"Fake academic qualifications, fake diamonds, deceive stars to promote themselves so as not to get creditors to pursue debts."

There are malicious rumors circulating in the market.

As a CEO of Hengxin diamond, Li Houlin, 31, has been famous for his mystical reputation. This is obviously not directly proportional to his reputation as "Hengxin diamond". In the past 4 years, "Hengxin" has been playing the role of lightning in China's diamond market and has become the representative of China's diamond bullying brand.

What is the true face of the top Chinese luxury brand executive?

Who is Li Houlin?

Li Houlin refused to reveal his teenage experience.

According to the circulated information, "Li Houlin was originally named Li Weilin, Tianjin Jixian County people, not graduated from junior high school".

Li Houlin refused to comment on this, but he later said: "if I am really a primary school culture, I can now successfully operate a luxury brand, and I think it is more worthy of learning."

The magazine also reported that Li Houlin had gone to university to study sailing and port related majors, and later worked in an import and export company for jewelry products.

Li Houlin can be sure that when he was young, he quickly accumulated his first pot of gold.

One detail is that Li Houlin claimed that he had opened Lexus 400 8 years ago, that is, in 1996, when he was 23 years old.

Li Houlin refused to disclose the details of his founding, but he said he had had 5 years of experience before he entered the diamond industry in 1999. He had also done a gold business before, and experienced the process of "managing gold, making money by selling raw materials, and selling diamonds with emotion".

In 1999, Li Houlin, who made money, began to consider investment. "At that time, there was some primitive accumulation, and that amount could be done very well if it was real estate".

But Li Houlin finally chose to enter the jewelry industry. His explanation was that he hoped to make a brand.

At this point, Li Houlin can mobilize about 50 million of the capital. He rents 30 million square meters of hall in the Oriental Plaza for 30 million times a year to build a diamond palace for Hengxin, while his rival, Zhou Dafu and Xie Ruilin, has only three or fifty square meters of storefront.

This bold idea brought Li Houlin the rapid development of Hengxin. After three years, the diamond palace and Hengxin diamond have been widely known.

According to Li Houlin's description, he also succeeded in replacing a stake in a diamond mine in South Africa in the past three years, joined the World Diamond Association and became an important member of it, and made the chairman of the World Diamond Association a shareholder of Hengxin, but he refused to disclose more details.

He stressed that a successful luxury brand is now achieved. "Nothing real is impossible, and some things are subtle. For example, the South African ambassador is my good friend, and I have a good relationship with the South African President".

As for the widely questioned "MBA degree of University of Hawaii", Li explained that he graduated from a "Management University" in Hawaii. He worked in China. He taught in China and studied for 4 and a half days a week for two years.

He continued to emphasize that the learning of the MBA course did not help him.

In the year of 1999, when Li Houlin set foot in the diamond industry, he faced two old brands, Zhou Dafu and Xie Ruilin, which had decades of history.

More difficult is that in the diamond industry, the establishment and breaking of brands have a long process. What they need is time and capital.

But at this time, Li Houlin is only 50 million. If we want to rise rapidly, we can only find a shortcut.

At that time, Zhou Dafu and Xie Ruilin's business strategy was to open a lot of branches in Beijing and send diamonds to the nearest place to customers. They believed that every new store opened would bring about an expansion of sales volume.

But Li Houlin disagreed with this model.

This is not in line with the sales characteristics of luxury goods.

How many times can you buy diamonds in your lifetime?

Do you care about the distance when you buy diamonds?

Would you say to your loved ones that we are downstairs buying diamonds that symbolize our eternal love?

Are you inclined to buy more quality assurance in big stores when you buy such luxury goods?

Or is it convenient at a branch? "

After a lot of reasoning, Li Houlin decided that the road ahead is not a necessary condition for diamond sales. "This is the first breakthrough point."

More realistic is that Li Houlin has no money to open branches everywhere.

The second breakthrough point is the size of the storefront. At that time, Zhou Dafu and Xie Ruilin were shops in the area of 350 square meters. "Selling diamonds is a sentiment, and I don't know what a thirty square meter storefront can show off."

Li Houlin said, "I want to create a very large space to express the culture and emotion of diamonds with a large number of shops, and provide a large number of styles and luxury services that meet the requirements of top luxury goods."

After considering Li Houlin, he rented a 1200 square meter place in Beijing Oriental Plaza to build "Hengxin diamond Palace", using 2/3's shop to make diamond culture, and the remaining 1/3 provided a variety of diamond products.

The final result is that the "Diamond Palace", which flaunted luxury, opened up and caused a sensation.

According to Li Houlin, by virtue of the creativity of the "Diamond Palace", he quickly got the recognition of the international diamond dealer and got the support of some international consortia.

Lee also relied on these resources to establish a wider international background, "using the appreciation of the president of the World Diamond Association to develop itself and carry out international capital operations".

Subsequently, Li Houlin bought a mine in South Africa and set up a diamond processing plant. "Hengxin" began to expand rapidly, and opened four branches in China, each with 1200 square meters.

Li Houlin's next step is to open a branch store in Shanghai and launch several sub brands by the end of the year.

According to his plan, three years later, Hengxin will have 15 sub brands and nearly 400 stores. "At that time, we must be the largest share of China's diamond market."

He claims to have integrated the world's diamond resources to operate the Chinese market, "no one else even dared to think".

Li Houlin's office does not contain any diamonds, nor does he wear any diamond jewelry.

The controller of the luxury brand claims that he doesn't like luxuries, and "it's boring to see more."

He claims that playing golf is a waste of time. "The advantages of making friends do not waste much time," and criticize the gathering of Chinese upper class parties.

Li was very proud of his eloquence, and admitted that he had "a little ability" in this respect.

In his office, the most striking part of his office is a group photo with the living Buddha. Li Houlin said he was a disciple of the living Buddha. "I am a Buddhist".

He said he was very appreciative of the living Buddha master, because in the disciple of this living Buddha, "I am more sincere."

There is a Buddhist hall in the office building of the Hengxin diamond organization, close to Li Houlin's office, and right next to the hallway. Everyone sees, "I do my homework every day, half an hour and a half, sometimes I can't do it, but I can't do it," Li Houlin said.

Li Houlin, who wears three beads of bamboo beads on his right hand, says he now believes in Buddhism more and more.