A small factory has developed into a sports brand enterprise after the wind and rain, and has expanded its efforts in tourism services, investment and trade, real estate and other fields.

He used the innovation and struggle to explain the fortitude and character of men in Southern Fujian.

He is the pioneer of footwear industry in Jinjiang, and has taken the lead step by step in the licensing movement of shoes and clothing enterprises in Jinjiang. He has seen many strange tricks and witnessed the brand development of Jinjiang brand from scratch.

It is Lin Shi Tian.

A personage, entrepreneurial story, hot blooded youth shoe making industry, the biggest brand of shoes and shoes, inspired by China's first Olympic gold medal, Quanzhou people Lin Shi Tian began to weave his sporting goods Wang Guo dream.

He set up a small family workshop and ran around the whole country to find customers. He finally built his own system and set up more than 2000 stores. He also launched a huge marketing campaign to launch the Olympic marketing strategy this year.

In 1984, Xu Haifeng won the first Olympic gold medal for China.

After knowing this news, Lin Shi Tian stayed up all night, and he felt that China's sports industry should not lag behind.

An unexpected night, he started the idea of starting a sporting goods company.

He began to face the plight of no money and inexperience. He chose to raise money and start a business, raise funds for his friends and family, buy factories and buy equipment.

In October of this year, he founded a small family workshop in Jinjiang, Chen Dai, to produce shoes.

Like many private enterprises in Jinjiang, he has gone through a lot of twists and turns.

After having the factory building and equipment, the technical personnel's soft rib is still unable to solve, the quality of the shoes that just started to produce does not go.

He did not lose heart. He decided to learn the manufacturing process in person and take classes with his friends and family.

Every batch of shoes was checked out of the factory. He was personally inspector, and the unqualified shoes were not allowed to leave the factory.

In the mid 80s of last century, Jinjiang's trade was not particularly developed.

After his shoes are produced, it is difficult to find customers.

He had to start running around the country to promote his shoes.

Facing the scorching sun and freezing cold, he carried a large bag of shoes across the wholesale market and department stores.

In a year, he spent most of his time traveling abroad.

After four or five years of hard work, his company finally got a reputation in Jinjiang, and many vendors came to pick up the goods on their own initiative, and the capacity of the factory gradually failed to meet the sales demand.

In order to expand production capacity and expand the enterprise, he decided to spend all the resources and resources of the company to build a new factory and purchase new equipment.

"At the beginning of a company, production capacity is very important, and customers who fail to produce customers' products on time will lose the trust of their customers."

Remembering his original decision, he was very proud of himself.

After more than 2000 years of development, the company has built up 10 stores and stores in Jinjiang. After its development over the past 10 years, its Philharmonic sports have flourishing in the middle of the last century and become one of the leading enterprises in the footwear industry in Jinjiang.

He began to realize that the only way to occupy the market for a long time is to build a strong brand.

He immediately hired a batch of brand management elites and began to carry out brand operation.

This was not understood at that time in Jinjiang.

"Many people say that it is a waste to spend money to make a brand, but I am very glad that I made the decision to create a brand."

He said with a smile, "brand is the magic weapon for an enterprise to thrive."

In the first step of building brand, he proposed the concept of terminal monopoly system construction, and in the next few years, he owned more than 2000 stores in the whole country and built a huge sales network.

He went on to promote advertising in all directions.

In 2004, he joined the Hongkong superstar Stephen Chow to explain the movement.

This year, his hard and long journey of brand building has come to a brilliant link - the opening of the Shanghai marketing center, and the official logo change after the branding operation.

His movements are closely linked to one link, pushing the enterprise forward step by step.

With the further development of the times, he has a new understanding of brand building: concentrating on building a brand quality management system and building quality culture.

When people flocked to fight for the "Jinjiang channel" seat, he gave large sums of money to foreigners who could provide the most advanced equipment, gave highly skilled craftsmen, gave brilliant designers, and gave every aspect to improve their quality.

"Fame does not create a loyal consumer, but quality is good," he said.

In 2005, he changed the mode of brand communication in an all-round way. In line with the idea of "originating in sports, developing sports and serving sports", he began to vigorously support the Chinese sports industry, and turned the simple advertising propaganda to the cultivation of sports consumption concept, propagate the idea of sports, and advocated the whole people's fitness.

In the following year, he raised two big flags on the way of breaking the brand communication and carried out the network interaction with E-sports marketing.

This has attracted many eyeballs in the year.

With the development of Internet marketing mode since twenty-first Century, the Internet has become a new medium, and many people are excited about it.

The interaction, effectiveness and versatile nature of network communication has also been favored by many enterprises. However, in the face of new media resources, many people are at a loss and don't know where to start.

And Lin Shitian realized that "the Internet is not a platform for one-way advertising, but an interactive society."

In 2006, he supported the China E-sports national team and joined the National Electronic Sports Games (CEG) to start the "competitive sports marketing" in an all-round way to enrich and enhance the brand culture and reputation with the emerging, fashion and cutting-edge of the competitive sports.

At the end of October that year, its investment name sponsored the 3G portal, which can be downloaded by mobile phone Flash animated cartoon "big talk G Tour".

In the more than 20 and 5 minutes of each movie, the brand is implanted like mercury.

"Everyone enjoys the brand information naturally in the enjoyment of entertainment, and word of mouth."

Lin Shitian said, "this is what I want to achieve."

In the way of animation tour, he held investment promotion sessions in the most densely populated Southern China area of 3G portal, innovating marketing methods and stimulating sales of products.

The Olympic Games will be held in Beijing next year, and Lin Shitian believes that this is a rare opportunity to enhance the brand. The Olympic Games will be held in Beijing next year.

In June 16th this year, a large-scale cultural event of "all Olympic digital sports" was opened in Beijing Shougang sports center.

At the same time, he officially announced that he had officially launched a series of cultural activities with the Beijing Olympic Organizing Committee and the eight ministries and commissions of the Central Committee of the Communist Party of China, and became the only sports brand authorized by the Beijing Olympic Games 2008 Olympic logo to launch the Olympic marketing strategy.

B personas, dialogues, Beijing and Olympic Games are new milestones. Recently, many sports brands in Quanzhou have launched the Olympic marketing strategy. How do you view Olympic business opportunities?

Lin Shitian: for sports brand, sports marketing has the power to change the brand's fate and is an important tactic to mold the brand. The 2008 Beijing Olympic Games is also a huge business opportunity.

Historically, many international brands have been developed through the Olympic Games, such as Samsung rising in 1988 Seoul Olympic Games.

The development of sporting goods industry in Quanzhou is closely related to China's sports industry.

I personally have an indissoluble bond with the Olympic Games. The idea of launching sporting goods companies comes from the first Olympic gold medal in China.

With the strong atmosphere of the Olympic Games, we advocate the general mobilization of the people's Olympics and let more people take action to support and participate in the Olympic Games, so that the long-term development of the brand can be achieved.

It is believed that the 2008 Beijing Olympic Games will become a new milestone for the brand.

How do you view the listing boom? Many enterprises in Quanzhou are actively seeking to go public.

Quanzhou's rapid economic growth has created many successful private enterprises.

In the specific stage of rapid expansion and vigorous development of private enterprises, enterprises have encountered financing bottlenecks.

Under normal circumstances, private enterprises can increase capital investment by means of internal financing such as depreciation and retained profits in the initial stage of development.

However, for private enterprises, especially small and medium-sized enterprises, which are relatively short of funds, they need more direct financing or indirect financing.

For a long time, commercial banks in order to avoid the risk caused by asymmetric information, the enthusiasm for loans to SMEs is not particularly high, increasing the difficulty of obtaining loans from SMEs based on private enterprises.

In this way, listing and financing has become an urgent internal demand of private enterprises.

However, for China's growing private enterprises, listing and financing are also full of risks and pitfalls. We must have enough preparation to deal with and resolve all kinds of crises in growth.

Of course, there is no absolute crisis or eternal opportunity. It is precisely the danger and opportunity that follow the shadow of the business that enables entrepreneurs to realize the great wisdom and high level of business management and operation.

The crisis is not terrible. What is terrible is that we have lost the courage to face the crisis, lost our fighting spirit and lost the confidence of innovation.

As for the brand name, the spokesman for the brand is not good enough for the long-term development. It is a brand building method for the Quanzhou enterprises to express their reputation as a spokesman for the image. How do you understand it?

It is true that the brand spokesperson can rapidly increase the popularity and occupy the market share when the enterprise meets the sales bottleneck.

But fundamentally, it is not suitable for brand long-term development. We did not take this approach to make brand.

Brand building is a systematic project which needs long-term accumulation.

Brand building is a marathon's long accumulation process. There is no deep cultural accumulation, no outstanding core value, and no steady market appeal, so there is no source of brand life, nor can it become a real brand.

Relying on advertising bombing to open up the market, in the current mature domestic market, can indeed receive a phased result in the short term, but this is ultimately a predatory market mining method, is a kind of brand growth nurturing way, is not conducive to sustainable development.

About the marketing potential of the market, how do you develop your e-marketing orientation? Is it part of the long-term strategy of the company?

The ninety-ninth sports activities recognized by the State General Administration of sports, which can well train people's coordination and responsiveness and teamwork spirit, and proper E-sports are good for people's health.

The group of E-sports activities coincides with the positioning of our consumer groups. This marketing channel is carefully considered.

At present, we are actively exploring new ways to make the traditional sports industry perfectly integrated with the emerging digital sports.

We believe that this is a potential market.

C characters, impressions, tea and Commerce have strong tea culture. Minnan people are fond of drinking tea.

Tea in the first place, in tea.

The hospitality of the warm Minnan people is inseparable from the word "tea".

Lin Shitian, a native of Minnan people, likes drinking tea and has a unique understanding of tea culture and business operation.

This is his years of experience in business and tea culture.

In the south of Fujian Province, there is such a saying: the morning tea is a cup, the day is prestige; the afternoon tea is a cup, the labor is easy; the evening tea is a cup, the whole body dredge; three cups a day, do not move.

Lin Shitian was an old tea drinkers. He came to the office early in the morning, first making a pot of green tea, then combing and pondering the strategic affairs of the enterprise in the leisurely leisure of tea.

He believes that one leaf tea is taken from the mountains, small and small, but the essence of the mountains and rivers, the essence of the sun and the moon.

"Smell its fragrance, observe its color, taste its flavor, is actually a harmony between man and nature, is a spiritual realm", he has a philosophical understanding of tea.

He thinks that tea has its own way. Drinking tea can make people converge with extravagant desire, wash their heart and be bored, calm and cool, guard against arrogance and impetuosity, and be calm and fearless.

As the helmsman of an enterprise, he takes charge of the strategic needs of the whole group. In fierce market competition, he needs to think and face many strategic problems every day.

He claimed to be able to be calm and self determined, to plan his strategy, and to win the shopping mall.

He feels that tea ceremony and Commerce have many complementary and common points.