The list of 30 candidates for the 2007 brand China is announced a few days ago.

Qian Jinbo, President of Red Dragonfly Group, is one of its breakthroughs in China's shoe making industry.

Despite the rapid development of China's footwear industry in recent years, it is also facing embarrassment: manufacturing power, small brand countries, lack of deep competition resources such as technological innovation and brand management.

In this regard, Qian Jinbo joined hands with RSscan, the world's leading shoe technology company, to bring the leading international shoe technology into China's traditional footwear industry and spend 200 million yuan to build China's first sports shoes R & D production base.

China's shoe industry has been giving people a sense of not being able to stand on the table. Today's money Jin Bo's election is not only the improvement of the image of shoe companies, but also the importance of brand.

With the globalization of culture and economy, the significance of brand is becoming more and more internationalized. It is not only the motive force for the sustainable development of enterprises, but also the successful brand represents the level of development of a certain industry in a country, and can even become the carrier of its own culture.