When people are keen to disseminate miraculous wealth stories, this era is no doubt a noisy commercial era.

History is strange, and the noisy era often produces the most sober thinkers. Confucius's life has been separated from each other, and his thoughts have become Chinese genes for thousands of years.

Wang Yukun is a sober business thinker I met at the moment.

He recently published the "mind of emancipating the business people" and "finding the true qualities of first-class enterprises" published by the commercial press. It reveals a secret in today's business age: the truly successful enterprises and entrepreneurs are never keen on miracles, and do not even bother to fabricate miracle stories for themselves. The biggest secret of business success is no secrets.

In the book "emancipating the minds of enterprises", the successful commercial gene is divided into ten business minds. These ten business minds are actually familiar to us, but we are neglected and forgotten in the process of being fond of miracles.

These ten simplest business minds are the genes of the real business empire in the world.

In fact, not all of these successful entrepreneurs Wang Yukun is concerned about, they have been lost in the insight, to seize the most simple gene to business success, grasp the truth of that moment, starting from a moment after the "true", a living business new opportunities will appear in the face of no leeway.

The so-called "Tao Sheng, one life, two, two life three, three things", only the business without a secret.

Ren Zhengfei, who is far away from the media, is fascinated by a book called immortality.

Milan Kundera's rough novel depicts the movement of an old woman who turns her head and beckons, and that smile is clearly a twenty year old girl.

When she lifted her arms, she had a kind of enchanting sense of softness, as if she had thrown a five colored ball to her lover.

The dimple and movement were graceful and charming, but her face and body were all glamorous.

Milan Kundera said, "the charm of her presence outside time is dazzling at the moment of action."

This is perhaps the immortality of Ren Zhengfei. Perhaps this is the simplest commercial truth revealed in Wang Yu - Chun's book, and the inherent charm of business will exist outside time.

In October 1707, on a foggy night, the British Empire almost lost a whole fleet.

The reason is very simple. The admiral of the pilot made a mistake in his route in the Atlantic. He hit the reef in the sly islands, and the other ships blindly followed it. One by one hit the reef and more than 2000 people were buried in the sea.

Many times, we tend to mistake the enterprisers and entrepreneurs who are in the limelight for the incarnation of rules, because the position of success often moves us more than rules, but we do not know that these enterprises and entrepreneurs in the opportunistic business age are misleading us farther and farther away from the true business reality.

These thirty years have been an opportunistic and prosperous commercial era. It is also an era of wealth and miracles, but miraculous business heroes often end in miraculous fashion.

The reincarnation of this business miracle has left many companies at a loss.

China will undoubtedly step into the era of regularized commerce. Wang Yukun's thinking and understanding will undoubtedly provide a useful guide for those who yearn for the evergreen industry.