Because investors' attitudes and views are quite different from those of entrepreneurs.

It is very important to understand investors' mentality and views.

Because entrepreneurs start their careers, they have already made prudent Market Research and their own experience strength assessment, and feel that they are viable and profitable.

Basically, he looks at the future development and future of his enterprise with an optimistic attitude. He firmly believes that he can tide over the difficulties and will never accept the fate that the enterprise may have to end.

On the contrary, the mood of investors is quite different.

He has never had the pains to start an enterprise, but of course he lacked a congenital care and love.

They are concerned only with cost and profits, and the recovery of funds.

Therefore, understanding this basic difference is of great importance to writing plans for attracting investment.

When investing in assessing the risks and profits of an enterprise, he has his own considerations.

The four elements that investors are willing to invest in:, which has sufficient evidence to prove that the company's products and services have been affirmed by consumers.

Investors want to see that the new products or services that the company is about to launch has already been adopted by consumers, even during the trial or exhibition period.

The product that the consumer affirms or likes is the guarantee of the company's road to success.

In order to meet the needs of investors, investors should attach importance to the long-term development potential and low risk of investors. 2, they will also consider the profitability of the company in the short term.

In general, investors lack the same idea that entrepreneurs share the same fate with entrepreneurs. Their investment aims only to make profits.

Therefore, once they discover that the investment may not be recovered as scheduled, they will decide to withdraw their investment.

(3) to grasp the investment focus, investors want entrepreneurs and operators to really grasp the key products of the company and actively expand their main businesses in order to ensure profitability. They do not want companies to rush around like a coach. If too many business items are involved, they may make the company as unique as the general merchandise market, thus affecting the promotion of its main products and the creation of profits.

The company has 4 franchises, patents and trademarks. A company with patents, copyrights and trademarks can not guarantee success in business.

Because there are so many elements of success, franchisee, at best, can say that its competition has been reduced to a minimum.

Less competition means low risk and low risk means increasing profitability. Investors are still very popular.