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Bestseller

2007/6/12 0:00:00 15

In recent years, new books have been popular in publishing and book sales.

In the past year, "who moved my cheese" to today's "who says elephants can't dance", there are more than one million volumes in a single book.

But in the actual issuance process, Bestsellers to small and medium-sized cities often have a "lag time". Therefore, seize this opportunity, in the small and medium-sized cities to open a bestseller special shop will have the opportunity to make money.

An example shows that Xiao Zhang, my classmate last year, seized this opportunity and set up a best seller shop.

Since then, he has paid close attention to the development of book distribution throughout the country. Once he finds that a book has a good selling trend, he will contact the publisher or a large wholesaler in time to sign a contract for performing a contract, that is, to pay a certain amount of book deposit to the supplier first, so as to ensure that the other party can deliver goods in time, and promise that books that can not be sold for a certain period of time can be returned for processing.

After the arrival of the new book, he published his own book review articles in the larger daily newspapers and evening newspapers, or he negotiated with the editor some book reviews published in the big newspaper.

At the beginning of this year, Xiao Zhang saw many times about the six year old boy named Dou Kou and his "Dou Kou wandering notes" by CCTV.

He grasps the psychology of the family members, and is quick to contact a Book wholesaler in Jiangsu. After a few days, the other side has sent 500 books to the market by express.

Then he immediately launched a publicity campaign with the newspaper office.

After the newspaper was published, there was an endless stream of calls. He used PHS to answer the phone every morning, and delivered the door one by one in accordance with the customer's address in the afternoon.

In a week, 500 books were sold out.

In addition to the cost of stock, Xiao Zhang had little input, and the net income of a book reached 1400 yuan in seven days.

Three months later, the local bookstore came in, and now Xiao Zhang earned enough money and was ready to run other best-selling new books.

The investment and marketing suggestions are stable and investment is safe.

It is suggested that investors take the purchase method of Xiao Zhang, so that the losses caused by backlog can be avoided.

Two.

In recent years, education and health care books have become two new growth points.

Three, wide and flexible.

Newspaper reviews are the best publicity positions, and online bookmaking is also available.

Four, create brand reputation first.

Customers are the best advertisement. They can give customers a booklet like bestseller list and gradually form their own business brand.

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