Nowadays, with the increase of the aging population in China, there are "unlimited business opportunities". Therefore, some people call this "white haired industry".

According to the survey by the Ministry of labor and social security, there are about 5500000 elderly people waiting for retirement in the nursing homes, and nearly 3 million 800 thousand of them need nursing services.

The demand for nursing staff is very large.

In this way, there are two demands. First, there is urgent need for nursing staff, and second needs more pension institutions, that is, nursing homes.

An article entitled "foreign capital exploration of China's pension industry" said that since the 90s of last century, many nursing homes in Shanghai have been "difficult to find one shop".

The number of elderly people waiting outside the nursing homes to reach more than 600 beds is two times that of their beds.

So this nursing home is also a commodity.

In 2007, the "elderly goods and services industry" was introduced into the ten most profitable business areas.

The two major reasons for the development of the industry are analyzed. First, the market demand of the elderly products and services in China is about 600 billion yuan each year, but the actual products and services available to the elderly are less than 100 billion yuan each year, and the gap between supply and demand is huge.

Second, we must not belittle the spending power of the elderly. They have investigated that 45% of the elderly people aged 60 to 65 in China are still employed, while 42.8% of the urban elderly have deposits, and only one pension will increase to 838 billion 300 million yuan by 2010.