People like Chongqing, who like DIY, mean to do what they want to do personally, know that there is a skillful handicraft workshop in Nanping.

Every weekend or holiday, 20 square meters of small shops will be crowded with people who come to make handicrafts.

Chen Hong, owner of the shop, told reporters that the DIY manual workshop is now earning more than 10000 yuan per month during the peak season.

"I used to be a broadcaster on the train. Four years ago, because I had a daughter who could not travel for a long time, I stopped working and stayed at home for a full-time mother."

Recalling his experience of opening a shop, Chen Hong said that as the child grew older, she found that there was little room for parents and children to get close to and communicate with each other, so she started to think of a parent-child paradise. Instead, she chose to open the DIY handcraft workshop because she found that the DIY industry had a relatively small investment but a relatively high profit.

The average cost of various DIY products in the shop is less than 30% of the selling price, and the profit is usually around 70%.

Chen Hong, who is a member of the Hong Kong customer retention club, said that every holiday season, the shops will be full, and the turnover will reach 1000 yuan in half a day.

Many customers become repeat customers because they often push new products.

For these old customers, Chen Hong launched a membership card ranging from 100 yuan to 300 yuan before six months ago.

On the membership list, the reporter saw that the number of customers who had handled the membership card had exceeded 100, and even the customers had made six 300 yuan cards.

In addition, Chen Hong can also provide guidance and training to some people who want to open DIY shop, and each store receives 5000 yuan guidance fee.

It is not difficult to open a DIY store, but it is difficult to make a shop a long term.

At the beginning of Chen Hong's business, he had a very clear position: the handmade parent-child paradise with complete products.

But as pottery, hand-painted, cartoon candles and other varieties continue to grow, fashion loving young people have become another DIY customer base.

Xie Jiazhi, vice president of the school of economics and management, Southwestern University, is the key to business management. How to enrich and develop "smart art" is the key to business performance. It attracts more customers through various and attractive handicrafts.

Chen Hong, director of the SME development and guidance Bureau of small and medium-sized enterprises in the city of Yiming City, said: "DIY can use the current popularity to open up the franchise stores. For the location of the shops, close to the school will be the most important condition."