Entrepreneur: the time of investment in 2006: June, the investment amount is 100 thousand yuan. The business location is located in the high grade residential area in Haidian District's Huandao island.

The main products include premium ornamental fish, turtles, fish feed, aquarium, and other high-end aquatic products.

Location: the majority of the people who buy high-end aquatic products are 25 years old, -40 years old, and have a lot of money.

People gathered near the top Island, concentrated in high-end residential, do not worry about tourists.

Recently, the reporter visited a Dai aquarium shop.

The shop has an area of 26 square meters, and a marine eco cylinder is displayed at the door of the shop. There are different sizes and grades of aquarium products for customers to choose from.

There are various kinds of ornamental fish swimming in the aquarium, such as red crucian carp, Chinese goldfish, Japanese Koi, as well as "Hua Luo Han" from Malaysia and "fluorescent fish" in Taiwan, China. In addition, there are all kinds of utensils, fish and fish materials, fish diseases medicine and water grass that are matched with the aquarium, which can be used by customers.

According to Ms. Dai, she has done in-depth research. At present, the demand for aquatic products is increasing in areas with high quality of life in the whole country, such as Beijing, Shenzhen, Shanghai, Guangzhou and other cities.

There are dozens of aquarium stalls in the fish market in Beijing. The annual water flow of each stall is several million yuan. Now it has become a boss by fishing fish and worms, and has formed a family business.

This shows that aquarium products have become the first choice for many investors to start their business.

In the past year, when she was in the business of watching fish business, because of fierce competition, Dai business did not improve at all.

Inadvertently, she found that every customer who bought the ornamental fish would buy some weeds, which could purify the water quality and beautify the fish tank.

There were no shops that specialize in weeds in the vicinity, so in early 2007, Ms. Dai sold water plants in a small shop.

There are more than 40 kinds of weeds in the shop. So Ms. Dai did not expect that almost every species of water and grass was in short supply, and also led to the business of small shops.

In order to improve the popularity of her shop, Ms. Dai also set up a website dedicated to raising knowledge of aquarium pets on the Internet.

Since its opening in June 17, 2006, the sales volume of Shui nationality stores has been increasing every month. The best monthly sales record is 19 thousand yuan, which is closely related to Ms. Dai's meticulous management.

The monthly sales volume from 4386 yuan to the current monthly sales of 19 thousand yuan. In a short year, the sales volume of small stores has risen so rapidly. During the entire interview process, Ms. Dai told reporters about her shop story with a smile on her face, and her inner happiness could not be disguised.

Because of the careful management of Ms. Dai, by July 2007, Ms. Dai basically recovered the initial investment cost.

Dai said that the development of aquarium industry in China has a high profit margin of at least 5 years.

The investment threshold of Ms. Dai and Ms. Dai is 50 thousand yuan, including 20 thousand yuan of liquidity.

A general scale investment of 30 thousand yuan is enough, including the purchase of raw materials, purchase of goods, rental facade, personnel and other investments, and good conditions to prepare 5000 yuan of working capital.

We should also pay attention to the cost. The aquarium should consume a lot of electricity every day. The location of the aquarium shop is best in the place where the water and electricity charges are cheaper.

In addition, the aquarium is a creature with loss and need some technical and professional knowledge.

Good after-sales service is also critical, providing door-to-door services to solve problems for customers, such as pruning water and grass, providing individualized design of aquarium tanks, and placing plans for customers.

Special skills requirements: understand certain aquarium products knowledge.

Familiar with all kinds of aquatic life habits.

It is suitable for investment groups: aquarium industry has great potential in the market, especially for laid-off workers and self-employed households in enterprises, institutions and small and medium-sized cities.