The concept of footwear consumption in China is too backward. Most consumers are used to buying orthodox leather shoes, while foreign consumers have long been interested in exclusive stores that specialize in leisure footwear.

The target consumer group between 22 and 50 years old, a white-collar worker with cultural level above the university level, pays attention not only to consumption but also to consumption.

The decoration and location of the shop is not luxurious, but personality is the key.

The location should be in the commercial area or the downtown area, where the high-grade office buildings are concentrated.

The name of the shop and its service name should be innovative and should contain a unique business philosophy.

The service should not be too enthusiastic, but let the guests have a chance to browse easily, and then take the initiative to make some simple introductions.

In detail, it embodies the concept of human management. For example, you can prepare a guestbook, what suggestions the world entrepreneurship Laboratory (elab.icxo.com) or customers pick out a boot, but do not have the right number, so you can leave your views here and try to earn more money for small stores.

The area of profit analysis is: 10 square meters, the rent of storefront is 30 thousand yuan / year; the decoration of the shop is 20 thousand yuan; the salary of the staff is 1500 yuan / month (1 people); the reserve fund is 80 thousand yuan; the other expenses are: 2000 yuan / month (mainly for purchase and water and electricity charges);