Mr. Wu, who lives in Lianyungang, Jiangsu, has invested in a wedding company after the Spring Festival this year. Although the business location has been selected, it has paid a lot of trouble when it comes to the company's name. Friends recommend the "red happiness square" as the wedding company's name, which can be found on the Internet. It has been registered by a sole proprietorship company in Sichuan. Fortunately, the company has not yet officially launched the "Hong Xi Fang". After bargaining between the two sides, Mr. Wu pferred the company's registered trademark right from the company at a price of 5000 yuan.

The "idle trademark" is a gold mine to be excavated. If the entrepreneur tries to "clean up", he will have a good thing.

However, from the recently held "2008 China intellectual property protection high level forum" uploaded information, because of social recognition is not high, so far, there are very few idle trademark trade, and few people "gold rush" from idle trademarks.

A few years ago, Jiangsu Wuxi Trademark Office found that there were more than 6000 idle trademarks in the city.

In order to give full play to the role of trademarks and help companies urgently need trademarks to get registered trademarks quickly, Wuxi has launched an idle trademark trading network. However, in the past three years, only 30 pieces of idle trademarks have been pferred or licensed, but only about 10 pieces each year.

The so-called idle trademark refers to the registered trademark which has been approved by the state trademark registration department but has not yet been put into use or has been suspended.

According to statistics, in 2006, the total number of registered trademarks in China has exceeded 2 million 774 thousand, with an annual application volume of 766 thousand, ranking first in the world in five consecutive years.

But at present, about 10% of the registered trademarks in China are idle trademarks. This is a very small number.

For example, there are more than 30000 registered trademarks in a coastal city, but there are about ten thousand idle ones.

At the same time, a large number of small and medium-sized enterprises and independent entrepreneurs are thirsty for trademarks.

It is understood that the annual application is far greater than the Trademark Office's examination and approval amount, a trademark from application to approval registration period of up to two or three years, resulting in too long a cycle, so that many eager to brand enterprises eager to jump.

There are several reasons for the high idle trade marks. On the one hand, enterprises have paid 2000 yuan. After a long wait, the trademark registration has been approved, but the enterprise has gone bankrupt.

Nowadays, almost every city's trademark office is overloaded with hundreds or even thousands of national trademark registration certificates, but it is shelved without the owner's "claim".

On the other hand, when the enterprise is reorganizing, annexing, and bankrupt, the trademark is forgotten and left out.

In addition, some brand conscious enterprises have abandoned their trademark defensive registration because of brand protection purposes, resulting in the registration of trademarks being idle.

In addition, trademark rush registration is also an important reason for idle. Some professional labels will have a rush to mark the price and sell them at the price.

The development of enterprises is in urgent need of trademarks, and a large number of trademarks have been left idle. At present, many enterprises do not know how to "gold rush" from idle trademarks.

Recently, many industrial and commercial administrative departments in China have launched the idle trademark pfer network, trying to wake up the sleeping repository of idle trademarks.

Although the purchase of a trademark is more than several times or even dozens of times the cost of applying for a trademark, it can save a series of procedures such as inquiry, application, examination, approval and so on.

Therefore, instead of waiting for a trademark that still does not know whether it can get the trademark registration right, it is better to go out of the dormant idle trademark for "two years" to wait for a trademark that is still unknown whether it can get the trademark registration right, so that it can not only fully exploit the maximum efficiency of trademark resources, but also allow independent entrepreneurs to save time to create a brand in the market.