Influenced by traditional ideas, old people seldom spend money on skin care.

Due to the lack of fixed elderly skin care consumer groups, businesses will not take into account the consumption needs of the elderly at the time of purchase, and the skin care products for the elderly have become a blank market.

On the scorching summer day, skin care products become the highlight of business promotion.

However, through visits, women, children and men's skin care products are found to be available, but it is hard to find skin care products for the elderly.

Ms. Liu, a retired worker in Changchun, complained: "the weather is getting hotter and there are more outdoor activities. You want to buy some skin care products, but you can't find them for the elderly."

Promoters at a cosmetics store say there is no relevant classification for skin care products. When the elderly buy skin care products, they can only recommend some nutritious moisturizing cream with high fat content.

In Changchun's cosmetics market, some brands claim to have "anti wrinkle" and "beautifying" effects on the cosmetics market in the city. However, a careful look at the instructions will find that the so-called "segmentation" is generally only based on the age of 30, and vaguely applies the products to the two age groups of young people and middle-aged people, whose expensive prices are also difficult for the elderly to accept.

According to a doctor at a beauty salon, because skin fiber degeneration and sebaceous gland atrophy, the skin of old people is usually dry, inelastic and resistant. The skin care products they use are more differentiated from children and young people. It is suggested that some skin care products with mild, low sensitivity and good moisturizing effect should be designed for the elderly.

A proprietor of cosmetics management said that the old people seldom spend money on skin care because of traditional ideas.

Due to the lack of fixed elderly skin care consumer groups, businesses will not take into account the consumption needs of the elderly at the time of purchase.