From the white angels of Concord Hospital to overseas students across the ocean, from the full-time wife of Xiang Fu son to the boss of Ely Roy, whose assets are billions of dollars, from a small shop with only a few sofas to a large car park, from a female nurse to a board chairman.

Shi Xiaoyan completed his leaping life in only seven years, and eventually built his Noah's Ark.

It has invested 50 million yuan and the only short track racing car in North China will start in June 9th.

Asian Sports Village automotive market sub market has also quietly opened here.

In this regard, a grand plan -- the Golden Port automobile park will be opened at the airport high speed roadside.

Selling cars, buying cars, racing cars and racing cars will be in full swing here.

Three years later, there will also be a shopping mall, a hotel apartment and a golf course.

Who can believe that this is a woman behind the big industry! Maybe her personality has determined her achievements. The colleagues who worked together in the Union Hospital evaluated her in this way: she is suitable to initiate and fight at the front line.

In this regard, she did not shy away from her personality. She said frankly: "I am too strong and strong. I can not tolerate others better than me.

Even in the vast sea of people, the alternative hairstyle and trendy dress can also highlight her avant-garde.

You can't guess her age, her profession and everything.

Several managers from a five star hotel in Miami, USA, visited the International Furniture Fair in Guangzhou, and finally signed millions of orders with her.

No matter whether her English is accurate or not, she can return to the furniture show every time.

In this case, her explanation is: I am not the modesty, I am leading the trend. The style of our products is neoclassical and post-modern.

Maybe you don't believe it: she has 500 employees, and the employees are really sad and happy about her famous bad temper.

An employee told us that she was too demanding and perfect. If we could not do well, she would swear at people, but at the same time, I really admire her.

Working around her, you can learn a lot.

Her experience began to be noticed by the media. Her success was unusual. She used to be a nurse in Concord Hospital. She was the mother of three lovely children. Her husband was the first Chinese student to return from abroad.

The 33 year old wife, who has been away from home for seven years, has only 400 million years worth of money. She is now the chief planner and director of the Hong Kong Auto Park which covers nearly a thousand mu. She is also the director of her Illinois kingdom.

In a business building next to the "new world department store" in Changsha, Liu Juan has repeatedly investigated and valued the wedding dress market in Changsha, and decided to start earning the first pot of gold.

In a couple of months, with her accurate market positioning and good performance price ratio, she has sold more than 60 sets of bridal veil, named "nunnu" wedding dress shop, and her monthly turnover is close to 30 thousand yuan.

The image of the shop is mainly high-end, and there is no street bustle. The hall is located in the deep part of the office, but it is only 120 square meters.

A computer, several glass talks and tables and chairs, lined with different styles of wedding dresses, together with ornaments on the corners of the big leaves, dripping water, Guanyin and wall ornaments, make the whole shop look cool.

"The most expensive" is not necessarily the best, but the most suitable is the best.

Liu Juan, who has a gentle personality, says that "tailor-made" is a popular selling point of his own wedding shop.

"Every customer who buys a wedding dress can get a dress that best suits his complexion and complexion."

At present, I have represented a wedding dress brand in Taiwan. The products are mainly high-end, but at the same time, they are also supporting the sale of popular wedding dress with manufacturers in Guangzhou.

She said, according to the different levels of the bride's consumption, the wedding dress here is divided into small jade type (300-800 yuan), the girl type (800-1500 yuan), the princess type (the price of 1500-3000 yuan).

From simplicity to fashion, styles can basically meet the different needs and preferences of new people.

"Price benefit" is another big advantage for me.

With the same style and fabric work, my price here is half cheaper than some big stores. "

Liu Juan explained that due to the adoption of no shop mode, the price is naturally cheap.

When you have worked in Xiangcai Securities for 8 years or even become a securities investment trader, what made you change your business to start an independent business?

In the face of the reporter's questions, Liu Juan talked about her entrepreneurial motivation. "As the few female operators at that time, most of the time they spent hundreds of millions of dollars in funds, but the pressure of work could not be understood by ordinary people."

Liu Juan, who is full of fantasy and unwilling to be lonely, has been looking forward to combining romance with entrepreneurship to realize his ideal life style.

"It's a dream for every girl to have a wedding dress. The red cover and the red dress in ancient times can become a treasure for girls," she said. "In 80s,"

Liu Juan said that in the past, wedding dresses had always been considered as luxury goods, not only for higher prices, but also for the market. Quite a few newcomers chose to rent the wedding dresses instead of buying them.

Now the wedding dress is beginning to enter the wardrobe of the young fashion crowd.

According to Liu Juan survey, the bride born after 80s is generally willing to buy wedding dresses instead of renting them.

There is no need to start a business to reduce costs. "There are basically no wedding shops in Changsha, and there is no doubt that there are big business opportunities."

Liu Juan said that at present, some large wedding dresses can customize wedding dresses, and large stores also have wedding dresses for sale, but the price is obviously higher.

Among them, high operating costs such as rent are important reasons.

"Like my current business area, the monthly rent for the busy street pavement is 40 thousand yuan, while the office building is only about 10 thousand yuan."

The business cost is greatly reduced, and the price of wedding dress is naturally more competitive than that of other places.

Special marketing: how can people know the wedding dress shop in the deep office?

Liu Juan first designed exquisite shop brochures personally, and printed thousands of prints through advertising agencies.

On weekends or holidays, some college students who work hard to study work will be sent to the "advertising booklet".

It is said that the publicity effect is pretty good.

In addition, she promoted her own shop with all kinds of ways she could think of. She left behind the message of "Ni Ni Jiao" in Baidu and some famous wedding forums.

Liu Juan said she had more long-term plans, such as expanding her business through cooperation with the wedding industry, studio and so on.

At the same time, she also shops on the "Taobao" website, attracting new customers almost every day.

Experts commented on Zhang Shan's "market" potential, and the market potential is enormous. Experts of Shanghai Pudong Development Bank, Changsha Finance Bureau, this year's "wedding" phenomenon is obvious. However, the situation of wedding market is not optimistic. Many brides are worried about not picking up a satisfactory wedding dress. Therefore, the market potential of the future wedding dress is changed from "renting" to "buying".

With the gradual popularization of the concept of "buying a wedding dress belonging to one's own", the data show that, with each wedding dress of 500-1000 yuan plus ornaments and other related industries, only a hundred million yuan market will be formed from the bride.

In the past, the wedding dress market was mainly located in the studio and wedding dress rental shop.

Once the wedding dress enters the personal consumption market, consumers will pay more attention to the fabric, workmanship, brand and quality of wedding dress.

The bride's change in the concept of wedding dress will lead to the development of the whole wedding dress industry, including wedding dress production, design, sales, agency and other aspects of the revival.

A marketing expert pointed out that although more and more brides are eager to have their own wedding dresses, few people in Changsha know what brands of wedding dress are.

Wedding photography shops are everywhere, but many styles and quality guaranteed wedding shops are hard to see in Changsha.

There are more and more people willing to buy wedding dresses, but there are so few brands, styles and locations to choose from.

Therefore, the wedding dress market has great potential to dig, especially to provide the bride with one to one service, specially tailored shop for wedding design.

It was a sheer coincidence that the final decision to open a shop took a year to investigate.

Liu Juan said that as early as last year, many white-collar friends complained to her that they could not buy their wedding dress in Changsha.

Originally, the tradition of marriage renting has gradually been phased out, especially after 80s.

It did not mean that she had the idea of opening a wedding dress shop.

"Rent", the price is relatively cheap, but hygiene is worrying, the personality highlights can not be publicized; buy it, and do not talk about the price is high, the most important thing is that it is disposable goods, the wedding feast that day after crossing, no chance to wear it.

In view of the current contradiction in the wedding dress market, Liu Juan searched the Internet for information about the wedding dress manufacturers, and then went to Guangzhou, Suzhou and other cities to do field research, together with friends who knew how to open a garment factory in Guangzhou.

After the factors such as "heaven, time, land, and people" were available, Liu Juan finally decided to invest about 200000 yuan as the owner of the wedding shop.