Preface: the two words of "entrepreneurship" are so charming that they draw countless heroes to the waist.

Perhaps, entrepreneurship is not as successful as you might think. You may succeed in business.

Five years ago, Lao Li, relying on his rich experience in marketing, sat on the vice president of the multinational company, the director of marketing and marketing. His monthly income was over 30 thousand. He went out and drove the company's big business. He also had a say bye bye.

It is a good job for people to admire.

However, when Lao Li was encouraged by his two friends, he gave up the excellent job and chose three people to start a business together.

At the very beginning, the three division of labor was very reasonable. Lao Li was responsible for attacking the market. One was in charge of suppliers, one was in charge of Finance and the internal management of the company. The three talents were most effective, and the company was also thriving. After a year, the turnover reached 10 million and doubled in two years. Last year, the company reached its peak and reached 50 million of its turnover.

People, especially those who are partners, often have a hard time but can not agree with each other. In the early days of their business, the three of them are "to rise to the heights", to travel on the same floor, to lodge a shop floor, to thirst for a bowl of cold water, and to get hungry for a cold meal, but without complaining, they stick to the "pillar" - the common goal of struggle.

When the company reached its peak, it gradually grew into contradictions, jealousy and quarrels. Three people often had disagreements and wanted to split up. The employees of the company could not figure out who the three boss should listen to, who had signed a document to a responsible person, and the other said it was null and void. Many important companies had fled from the company, and another stove had fired the company's customers.

What about the three of them?

Thinking about splitting up, how to take advantage of a cheap and indifferent to customers!

Well, the "brothers company" started from the same boat, and now it has no waves to turn over.

In the past six months of 07, sales declined rapidly, and the turnover was less than 2 million in half a year. Three people did not consume this way, but no one wanted to give the other two any advantage. The last agreement reached was to sell the brand and the name of the company together with three people.

(because they often participated in international exhibitions before, and the brand still had some value in the customers). Finally, a Taiwan boss just wanted to backdoor listing, and bought their entire company and the brand of the company at a low price.

Lao Li, who worked hard for several years, became nothing, and the company did not. The brand he created was not his own, leaving behind endless bitter memories, infinite bitter bitterness, and infinite bitter tears.