Fraud prevention and guidance: the pursuit of high technology has become a fashion today.

In the course of investment, enterprises often pursue the impulse of high and new technology to maintain their unique advantages and core competitiveness. However, once the grasp of high-tech is improper, it will become the main reason for subverting the whole investment behavior.

Entrepreneurs should try to avoid technology and talent traps.

The pursuit of high-tech and talent trap has become a fashion today.

In the course of investment, enterprises often pursue the impulse of high and new technology to maintain their unique advantages and core competitiveness. However, once the grasp of high-tech is improper, it will become the main reason for subverting the whole investment behavior.

In a project of investment and design, Zhongyuan pharmaceutical factory has positioned the technology in the international advanced level. From a small engineering company in Switzerland, it has introduced the technological process and 4 sets of production facilities which are still in the experimental stage. As a result, there are 3 serious problems in the 4 sets of production equipment, and the products have not been able to produce normally.

The main reason for the failure of the pharmaceutical factory investment is the blind pursuit of advanced international technology in the process of construction, and the introduction of high technology and foreign technology that is still in the experimental stage.

A private engineering company in Western China found that the paint market has no head, low competitive means and huge market space. Therefore, it worked with the local Research Institute of the Ministry of arms and industry, and invested in the technology by the Institute for several years.

But the company has invested a lot of money in the paint market.

The trap of technology and talent trap are the pitfalls for investors who enter a new industry.

This kind of trap has a common feature: it is necessary for enterprises to operate, and it is easy to get from the market, so investors do not pay much attention to it. But judging whether it is appropriate is very difficult, and often becomes the key to success or failure of an entrepreneurial project.

Enter the industry that you are not familiar with; 2, the new technology that is still in the experimental stage must be carried out from small test to pilot test and then to small-scale production test; 3, experts and consultants can not blindly follow and trust them, but they should be verified; 4, technology and Talent Investment is the main standard to adapt to the scale and investment ability of enterprises and meet the needs of the target market; too high or too low technology and talent requirements are inappropriate; 5, for investors entering the new industry, the criteria for judging whether talents are suitable is: first, see whether they have considerable experience in their work, two see their reputation in the enterprise and industry, three see their historical achievements, and finally, whether their personal disposition is compatible with the enterprise culture. To avoid the trap of technology and talent, entrepreneurs should strive to: 1. Enter the new field, give priority to the relevant industries that are familiar with the industry, and try not to.

The criteria for judging whether technology is appropriate is similar to that.

Xu Qiyun, editor in chief: