Young Miss Yang has been specializing in leather belt business in the Nanjing Xinjiekou commercial circle, which has attracted many students' eyes because of the differentiation and personalized operation.

After 2000 graduated from high school and entered the society, Miss Yang had a failed ceramic business experience.

After hibernation for a while, Miss Yang and her friends saw the advantages of the jewelry industry and decided to rent the shop again.

Considering her economic strength, she may only invest in a small amount of money, mainly in the business of students aged 10 or 20 with limited spending power, so it is best to open a file in Xinjiekou.

So she rented a two square meter shop nearby.

There were still some bright spots in the business when it was just opened, but it didn't last long.

Miss Yang's accessories are in addition to business headgear and ornaments, and other accessories such as belts. The two square meters are full of stalls, and goods are still not displayed.

In less than two months, three or four similar jewelry shops were opened in the same field, and the competition was fierce. Miss Yang's business declined sharply.

After several days of observation, she found that all kinds of belts in her shop were selling very well. Instead of doing business in such a way, it was better to catch a big business and do business in a single belt.

After 20 days of investigation, the young lady threw herself into the hard social investigation. She spent more than 20 days in the street, observing the belt worn by the general consumer. Every time she saw a belt, she drew a general picture on her notebook. For those who appeared again and again, she used the method of "Zheng" to record, and finally drew out 50 patterns of special belts.

After finishing, she went to the nearby wholesale market to find similar products.

She picked out 15 of the 40 most important retailers and bargained with them. Finally, 5 of them were selected to win the price between 45% and 55%.

Two years ago, when Miss Yang's special shop opened, she really did a lot of fire, but then she fell silent again.

One day after the shop opened 3 days later, a girl who frequented herself complained to Miss Yang that the store was a product that followed the trend. It had no special features and wanted to find some different belts that were different from others.

This inspired Miss Yang.

So, Miss Yang and her friends studied fashion magazines together, and designed and made several styles for them to customize these special styles of belts for the manufacturers.

It's especially hot to get a try in the store, and many customers specify a specially designed waistband.

Later, the manufacturer's customized belt accounted for 1 / 3.

Customer preferences are constantly changing. Miss Yang keeps custom-made products for three months to update the style and constantly give customers fresh feeling.

Some acquainted guests will also provide creative ideas to miss yang.

The business of belt and belt also has a busy season, and the business in winter is not as good as that in other seasons.

Miss Yang, in order to keep the shop in good condition, and keep the belt as the main product, will be able to match some accessories such as scarves and other accessories when entering the off-season, and the monthly profits can be maintained at around 2000 yuan.

Miss Yang is a successful secret maker. Miss Yang, after a long period of social research, determines the types of goods she purchases. While operating the fashionable belts, she also custom-made the belts of personality style to the manufacturers to meet the different needs of consumers.

When the belts are properly added to other businesses during the off-season, the store has maintained more than two years and can still maintain better returns.

The market potential and the pursuit of fashionable personalities require different clothes to match the corresponding belts. The market potential is relatively large.

In the era of efficiency, specialized shops are more likely to attract young people's attention and save the trouble of choosing a jewelry store.

The risk indicates that there is a certain competition between general store and jewelry store.

Most of the customers in the shop are students, with limited consumption ability and limited profits.

The belt business also has a busy season.

The first phase of the investment plan is: rent and deposit: 12000 yuan, decoration and miscellaneous fees: 3000 yuan, the first purchase: 6000 yuan, the total amount is 21000 yuan, the monthly operation table is 21000 yuan, the monthly purchase is 6000 yuan, the monthly turnover is 4000 yuan, the monthly turnover is 12000 yuan, the monthly net income is 2000 yuan.