He is a college student who has just graduated from the University for 1 years. He has 3 years of entrepreneurial experience. He has concentrated on his hobbies and created hundreds of thousands of Yuan's fortune. He said he was not a businessman but a businessman. He never put wealth first, but in the first two years, he had hundreds of thousands of people.

Deng Ai, a Post-80's small boss who has just graduated from the University for 1 years, has a unique business vision. The entrepreneurial concept can represent the characteristics of the Post-80's boss: focus on his hobbies and make up for his lack of business experience and market operation with his professional qualities.

This is my work principle, and it gives me more time to think.

But Deng Ai has not been clear about why he chose photography and entrepreneurship.

"I am not interested in simple photography, but I am interested in combining photography with makeup and modeling."

The history of Deng AI's establishment of photographic studio is probably traced back to 3 years ago.

Because there were not many courses, Deng Aibian, a sophomore in Sichuan Normal University's film and Television College, set up his own photography studio together with friends who taught makeup courses in our school.

"The cost of such a small studio is not very high, and only a few thousand dollars have been invested.

Even a camera is borrowed from a classmate's home digital camera.

At that time, the group of college students in his group could be seen everywhere: office space was simple, not extravagant, and some were at home.

Only keep core teams in daily operation, and hire some students in short term when they need to work.

"Photography studio's biggest feature is simple management, similar to traditional family workshops."

Deng AI believes that as long as he develops his own professional knowledge and resources integration, he will win the customer market.

Deng Ai has made a detailed market investigation before he started his business. At first, he planned to set up a storefront in the downtown area. After several thoughts, he set the studio in the three rooms and two rooms he rented.

"The studio is very simple, a few lights designed by oneself, several borrowed Cameras...

In this way, the studio was created.

But in the following month, the studio did not receive a single business.

"I thought there was a big market, but it turned out not to be the case.

It's a cold water for us. "

But the cold water not only did not extinguish their passion, but made him more clearly aware of his responsibilities on his shoulders.

In order to seek breakthroughs, he began to make continuous publicity in several universities he knew, and took pictures for his classmates free of charge.

At the same time, frequent photographic equipment stores and print stores are familiar with consumables to accurately calculate the cost.

He constantly communicated with every customer who was consulting on the Internet to understand their needs.

In the fiercely competitive photography market, the survival space is not very large. But gradually, Deng AI gets the recognition from his customers through his technology and service.

"Strictly speaking, I am not a businessman. I lack the ability to control the market.

I think more about customer needs and listen to their opinions, but we don't give up our advice easily. "

Deng said that most of the commercial photography in today's studio market is streamlined.

Although the efficiency is very high, innovation is not enough.

"We are shooting ordinary people every day, because they have never been surrounded by shooting stars like stars, so they are often at a loss in front of the camera."

Deng Ai said: "every time I take a group of photos, I have to act as a movie director to guide the mood of the customers, just like making films and communicating with actors."

Deng AI is very confident about this: customers here are mostly inspired by the qualities that they have never been discovered.

The key to sticking to the idea is to maintain your own style. Deng Ai's studio has been well known among his classmates.

In the first month, Deng Ai got 300 yuan.

"This is the first money I earn in my life."

Speaking of this, Deng AI's eyes were full of pride.

If you want to ask what Deng Ai has learned in the school business, "in addition to starting capital, it is the customer."

Deng AI said.

The current job is not busy, and the appointment is only a week away.

"We are very much influenced by the market."

Deng said that weather, prices and other factors will affect the turnover of the studio.

Although it is now off-season and the industry is not very prosperous, there is nothing to worry about from Deng's face, but still insists on his idea of "selling photos only, not selling products".

He said that if he did not insist on this, he might have a higher turnover, but he did not intend to do so.

Because in his eyes, maintaining the high quality and style of photography is the key.

He believes that everything else will happen as long as you do your own shooting.

In fact, no matter how bad it is, the studio can earn tens of thousands of dollars per month, and it can reach about 20 thousand at the most.

From this point of view, I am satisfied.

When asked whether he wanted to set up his own photography franchise, Deng Ai said that he did not think about it, but for the time being, he did not intend to do so.

Because once you open a store, it's hard to do it again.

"If that's the case, the style and quality of the photos will not be guaranteed."

But Deng also began planning to expand his studio, hoping to receive 3 to 5 customers a day next year.