"To do business with gratitude, to do business with love, and to help more people start business successfully in the shortest time", Zeng Yong and his employees sang the heart of Thanksgiving every morning at the company morning meeting.

Zeng Yong, who has just passed his 30 birthday, is now the legal representative and general manager of three jewellery companies.

Standing in the spacious and bright office on the 15 floor and looking out at the tall buildings outside the window, he said to me, "my crystal business is to help you succeed in starting a business."

"A person's success is nothing, only to realize the popularity, popularity and popularity of Chinese jewelry, to realize the dream of every Chinese people, and to help more people succeed in business and to make every Chinese person succeed is the real success.

Because I know very well that helping others is helping myself. "

16 broke into Changsha to start a business and set up shop for courage. In September of September, Zeng Yong was born in a poor peasant family in Yiyang, Hunan. She was suffering from hardships from childhood.

In 92 years, he gave up his dream of going to high school and entered a technical secondary school.

Although only a secondary school, but also finally jumped out of the door, the family's hopes are placed on Zeng Yong.

But the joy of entering school was soon diluted by real life. He had to rely on the old man who sold jade from the doorway to sell the work study program to solve his living expenses and tuition fees.

After graduating from 96, he had entered the society with a beautiful vision of life. But fate did not like this boy who came from the countryside to learn farm machinery.

Zeng Yong, whose education background is not high and has no background, can only be found everywhere in the city. He can hardly find a job to solve the problem of food and clothing. He has to go back to his hometown in Yiyang to prepare for farming with exhaustion and disappointment.

However, in this sultry summer, his hometown encountered an unprecedented flood. All the property in the family was washed away by the flood. The family members, old people and cattle, sheep, pigs and chickens were squeezed together on the levee.

"I'm going out, I must go out!"

With a firm belief in life, and with the dream of finding a dream in the city, Zeng Yong came to Changsha with his only 16 yuan to climb the mountains and wade through the mountains to start his difficult business trip.

All things are difficult at first.

When he arrived in Changsha, Zeng Yong lived in a hotel student.

During the day, he went around looking for work and slept in the hotel carpet at night.

Zeng Yong had never been able to find a satisfactory job to solve his own food and clothing problems. He had to start again to sell jade to make a living.

At the orange slate island in Xiangjiang, the slum covered with shoes and tri wheels has spent 110 yuan a month to rent a small house. Several times at the end of the month, the landlord's boss threw the quilt out of the house because he could not pay the rent on time.

The embarrassment of life made him eat only one meal.

He remembered that he had eaten lunch at three o'clock in the morning. When he used to ride the 40 yuan bike, he met a classmate in Zeng Garden Road, Hongqi district. He said he had not got any money in his pocket, and he didn't even have breakfast. Zeng said he had not had breakfast yet.

Zeng Yong took out his pocket and had twenty yuan. He took out ten of his money to buy two bottles of mineral water on the roadside. Just now there was a shop selling bags at the roadside. Two people took a bottle of mineral water in one hand and ate it with a few cold stuffed buns in one hand.

Despite the hardships of life, Zeng Yong never gave up his pursuit of himself.

Every day he rode on the 40 yuan bike ride in Changsha, rain and shine, and sold from office to house again and again, but he never let go of any opportunity to make money.

It is this perseverance that never gives up, and gradually he has accumulated some money.

In the 98 year, Zeng Yong found a store for 3000 yuan and a month in Huang Xing Road, Changsha.

He used the accumulated money to pay the deposit and ran around persuading wholesalers to buy goods on credit. He spent 200 yuan to buy an abandoned glass shoe cabinet and placed it in the shop. After simple decoration, Zeng Yong's first crystal jade store opened.

He has a shop full of goods, plus the sales experience that he has been practicing for many years, and his crystal jade business is also very impressive.

During the day, he kept explaining customers' knowledge to the customers, eating a box lunch at noon, and sleeping on the floor of the shop in the evening.

He is very bitter, but he is not tired at all.

At that time, the domestic jade industry was mixed, and most consumers lacked the ability to distinguish genuine and fake jade. So many businessmen took advantage of the false truth to make profiteering. "Three days without opening, they will eat for three years at the beginning."

But Zeng Yong is always very sincere in dealing with every customer. His character is as good as jade products, the price is fair, and gradually he owns some old customers, and his business is also getting better.

But when Zeng Yong was ambitious and determined to make a big effort, a devastating blow came from the sky.

One night in April, 1999, because he did not live in the shop, his shop was stolen by a thief except a huge jade vineyard. His direct loss was more than 20 thousand yuan.

This disaster means that 3 years of hard work has been lost.

For a farm boy who starts from scratch and accumulates little by little, this kind of blow is hard to bear.

After a painful experience, Zeng quickly reorganized his thoughts and made use of the remaining funds to make his crystal jade store open again.

He is determined to rekindle the torch of his career with his perseverance.

One day, a more than 70 year old grandmother came out of the shop. She took out a bracelet from a layer of parcel, saying that her son had spent more than 700 yuan on a business trip to buy her filial piety. She could not bear to wear it.

As soon as she saw it, she knew that it was not genuine, but it was worth tens of dollars at the most.

He was shocked and shocked by his passion for making money because of poverty. His conscience is particularly important in this industry.

Zeng Yong also felt very sad. Today, with the development of material civilization and spiritual civilization, the dream of Huai Shi Yong Yu can not be realized.

Thus, a bold idea of spreading jade culture, becoming populace, popularized and popular jewellery chain was born.

After the analysis and research, he decided to make the fashionable women group the target consumers, and chose the crystal that was not submerged by the merchants and customers in the wholesale market at that time.

Take crystal products as the main products, and only do professional products, and strive to fill the gaps in the market rather than eyebrows and beards.

You can do it!

In early 2000, Zeng Yong rented a small single room with ten square meters on the four floor of Chinatown, Changsha, and the walls were covered with crystal ornaments.

A desk, a telephone, two or three employees, that's all, he started a new round of entrepreneurship.

With his knowledge of products, he began processing and weaving some crystal necklaces and bracelets while selling products.

In order to better sell the product, he has been carrying a big bag with samples and shops.

Because of lack of experience, the product style is not original enough, and the packaging is not beautiful enough. Although he sells with passion, no boss is willing to enter his goods.

Every morning he went out hopefully, but in the evening he came back in despair.

After being rejected again and again, Zeng Yong made the last move: find someone to sell for sale, and then give money.

He set out from Changsha, went to Qijiang and Wanzhou in Chongqing, and went to Chengdu from Chongqing, from Chengdu to Kunming, from Kunming to Guiyang.

He eats and lives on the bus all the way, and sells as soon as his feet reach the ground.

Zeng Yong went to run a shop and pushed from shop to shop. He did not believe that his product was not wanted. He did not believe that he could not make any achievements and did not get the recognition of the society.

The heart of Zeng Yong has finally touched several young people who want to create a career like him.

At last, the first provincial chain store of crystal Fang was opened in Wuhou Temple, Chengdu, and then opened second crystal shops in Qijiang, Chongqing.

In this way, the chain store chain with unified appearance, unified management mode, unified supply channel, unified retail price, unified advertising promotion and unified sales promotion has become a prototype.

Everyone has experienced the hardships of entrepreneurship, but Zeng's entrepreneurial path seems to be more difficult and tortuous.

One day in June 2000, Zeng had another second career failures.

That time he went to Guangzhou to buy goods just when the Canton Fair was opened, and the people were very, very crowded.

In order to find a cheap accommodation, he was still looking for it at 12 in the evening.

At this time, three gangsters came up from behind and hit a head with a big stone head and broke a big hole.

After punching and kicking, the glasses broke, the mouth cracked, and the nose bleed.

Zeng Yong, who has lost resistance, can only watch them take away the 47 thousand yuan of cash they carry with him and a brand-new Motorola phone.

When he climbed to a small clinic and sewed six needles on his head, his clothes were all stained with blood.

After sewing the needle, he finished the case at the police station. He was wearing a nurse's white coat and biting his teeth and carrying more than 100 pounds of crystal jade raw materials back to Changsha.

"The sky will be great for the sage, and it must be painstakingly painstakingly.

Ups and downs in career did not let Zeng Yong, a child from the countryside, get away from it. He even strengthened his conviction that he had to fight hard and work hard.

In 2001, Zeng Yong finally accumulated the first five hundred thousand of his life. His "crystal Fang" Jewelry Co., Ltd. was also formally established.

Zeng Yong, who has never made his way through the world, has made great efforts to understand the hardships of starting a business and the shortage of funds.

Therefore, Zeng Yong proposed that the crystal shop does not receive preferential policies for technical training fees and royalties.

3 to 50 thousand yuan of investment can enable entrepreneurs to have a crystal shop.

Zeng has decided to do his best to help everyone who wants to succeed in business as well as he does.

In the case of laid-off workers who have difficulty in financing, he takes full support of the free distribution policy. According to the clients' scientific investment analysis guidance location and unified decoration, they teach business know-how and set up professional training courses, minimize investment risks, provide more convenient logistics and distribution for entrepreneurs, formulate scientific price system and continuous product development, and help them enhance their market competitiveness; the company headquarters provides one-stop distribution, which reduces the purchasing cost of franchisees, improves and protects the business profits of franchisees; so that every entrepreneur can share directly the management mode and management experience of headquarters after long-term market practice.

In this way, the shops of one family opened up.

Many laid-off workers and unemployed young people have changed their lives through the crystal workshop.

Over the past few years, nearly 800 people have been successful in starting a business, with a monthly income of more than 5000 yuan, with more than 100 people earning more than 15000 yuan per month.

The company has developed from several stores in Changsha to more than 700 stores all over the country today.

Crystal Fang company has also started from the small businesses of the first few dozen square meters to tens of thousands of square meters of office space and modern chemical plants.

With the help of every entrepreneur in the pioneering work, the crystal workshop has also been a great success.

In December 2004, crystal Fang company participated in the first China Youth Entrepreneurship Fair held in Wuhan by the Central Committee and the Ministry of labor, and stood out in the hundreds of participating projects in the country. The "crystal Fang" project was awarded the national "entrepreneurial Gold Award". In March 2005, it was awarded the "consumer trustworthy brand in 2004 to 2005". Zeng Yong won the award of the fourth "outstanding national city youth" in March 2005. In December 2005, another brand of the company's "Golden Jade hall" project was awarded the silver award of the national entrepreneurship project in Taizhou, Zhejiang.

It is the consistent aim of the crystal Fang company to start a business with a grateful heart and to do business with love.

So far, Zeng Yong and his chain system have provided employment opportunities for more than 3000 laid-off workers and unemployed young people.

He also