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Qiu Lirong: Tears Accompanie Billionaires' Painful Entrepreneurship

2008/12/18 0:00:00 81

After 18 years of hard work, an ordinary female worker has become a billionaire. Of the 600 million assets she has earned, what 100 million has not been soaked by tears? Perhaps her entrepreneurial history is a profound and beneficial enlightenment for those who are ready to take this step and are worried about going into the sea and choking on water? Resign resolutely just to find your own world The bigger your dream, the bigger your sky will be! In order to have a world under her control, after the reform and opening up, Qiu Lirong quit her job and started her own business early. Qiu Lirong, who has assets of more than 600 million yuan, is now the chairman and president of Sichuan Dunhuang Group and vice chairman of Sichuan Federation of Industry and Commerce. At a meeting held by the Sichuan Association of Women Entrepreneurs, she talked about her "history of prosperity", and tears began to flow down. As a result, several women entrepreneurs who spoke later also cried. Qiu Lirong said with a smile that she did not lead well that time and held the experience introduction meeting as a grievance meeting, because she had "met too many difficulties" in her life. She said that she had lived through her 18 years of entrepreneurship by faith and luck - my clothes were all over Chengdu in 1986 within one year, and I worked as a worker in a shirt factory in Chengdu, where I could design, cut and sew everything. But our factory only produces men's shirts, and my talent can only be displayed on the workers. At that time, I thought how wonderful it would be if I could have a world to control myself! After the reform and opening up, I resigned. One step at a time It is difficult to start a business, especially for women. With a persistent belief and an unyielding spirit, Qiu Lirong made a step by step and created her own world! Resignation is easier than starting a business. Starting a business requires not only capital and market, but also management. I don't have the same qualifications. I don't like to shrink back, so I started my own clothing factory with 100000 yuan raised from relatives and friends. If I could not afford to buy a sewing machine, I would let the workers take it with them; There is no money to hire people. The factory director, technician, salesperson, purchaser and even security guard are all on my shoulders. But it is a woman after all. I am so scared when I watch at night that I have to take my two-and-a-half year old daughter to fortify myself. At any link where raw materials are needed, I will go shopping on my bike, running from the east gate to the west gate of Chengdu, and then turning from the west gate to the south gate. Sometimes, just after buying something and delivering it to the factory, the workers cry again: the factory director, the factory director, what material is missing. As soon as I heard this, I was worried. I could not idle my work. I would ride my bike and run out again. One day while riding a bicycle, I suddenly fainted in the street. When I woke up, I saw many people watching. I thought to myself what was wrong with me today. I sat on the ground and pondered for a long time before I remembered that I had run all day without eating a meal. After the first batch of products came out, I went to the big stores to sell them myself, but when I heard that people produced by private enterprises simply ignored you, and repeatedly waved their hands to say no, take it away! I took the trouble to tell them: look at my product style, hang it up for three days, and if there is no market within three days, you can return it to me. They finally agreed and hung my clothes in a very inconspicuous place. I went to the waiter to discuss and asked them to hang my products a little more prominently. I even run from store to store to help them sell. Because these clothes are designed by myself, they have an advantage in style. In three days, the clothes hanging out are sold. So by learning while doing, my factory has gradually entered the right track. Within a year, the clothes produced by our factory have spread all over Chengdu. But a new problem has arisen: I design a style today, and tomorrow someone will copy it. Consumers can buy it cheaply, regardless of who is the genuine product and whose style is the same. This has taught me a lesson that I should do something unexpected and not available in the market. After the booming business, I followed my friend's advice and bought a motorcycle. Because I was too busy, I only learned for a short time and went on my way. One day when I went to buy goods, three children suddenly crossed the road in front of me, so I quickly braked. The child ran past. In a panic, I opened the accelerator and released the brake. The motorcycle hit the crowd with a snort. I was scared to death. My only idea was not to hit people. As a result, when I turned the direction, there was a telegraph pole on the roadside. At the moment of hitting it, I held the telegraph pole with my hand. The car was hit and stood upright, and my leg was stuck in the wheel. I used a little residual consciousness to pull the brake, but my foot twisted into the wheel and turned for a large circle. Later, someone broke the steel wire with pliers before pulling out my broken foot. In the hospital, the blood blister on my instep broke. The doctor came to clean up the carrion for me every day. I didn't know the pain at that time. The doctor said that I had developed osteomyelitis and had to amputate my leg to save my life. I think I will become disabled when I start my business. If I can't do my own thing, I have to be taken care of by others. So I made a decision: I must not amputate my leg, in case I want to take my life! I left the hospital. Since then, there has been an extra marching bed in my office, with a pillow behind me and a high quilt in front of my feet. I have been working and receiving treatment at the same time. I gained weight later because I used a lot of hormones at that time. At the same time, I took human globulin while taking closed injections. As a business receptionist, all the guests were in bed. At that time, many customers said, what do you want the enterprise to do if you can't keep your life? I said I don't care. I must continue to build a new enterprise. At that time, my company's name was Dunhuang Embroidery Factory. Because Chinese products used to enter the international market along the Silk Road, I thought one day I would also launch my own products, so I used the name Dunhuang. The first order I got at the Canton Fair was from the United States, so I can't be happier. But it is too difficult to make export products, mainly in the tight construction period and strict fabric requirements. Our domestic cloth is blue, red or red, but foreign countries require blue to have red light, blue light or gray light. The color of gray blue, yellow blue, green blue and other colors visible to the naked eye cannot be dark or light. I don't know how many samples were made. Finally, the foreign businessman said OK before he dared to start cutting and production. During the production process, the front chest of the clothes is not allowed to have a gauze head, otherwise the clothes will be scrapped. In this way, there is a long delay, so my real production period is very short. In the process of delivery, land transportation and sea transportation are connected. I booked the train carriages in advance, and the ship from Shanghai Port to the United States also signed a contract, so it is necessary to deliver the goods when the deadline is reached. The workers can take turns to rest, but I can't because I'm afraid -- I have calculated the account, if the goods can't be delivered on time, all the money I spent before will be compensated. I gritted my teeth, didn't sleep for an hour for three days and nights, and didn't know fatigue, so I just handed over the goods on time with one strength. Later, when people relaxed, they immediately collapsed. I slept in bed in the dark as if I were on a ship. The ship was turning, the sky was turning, and I sank and was thrown up again. I can't open my eyes or speak, and I don't care how others ask me to get up for dinner. When I woke up, I knew that I had slept all day and all night. After the first pass, my foreign trade business will become better and better. I participate in the Canton Fair every year and receive orders from the United States, Canada, Sweden, Australia, Britain, Germany, and even clothes exported to France. My pollution-free products have become fashionable gifts from Chengdu people. With the products entering the international market, I also began to participate in various international clothing fairs. Once, I accidentally walked into a supermarket in Los Angeles, USA, and a new idea appeared in my mind. It is a garden like supermarket. From vegetables, fruits to flowers, they are clean and beautiful. People can't bear to come out when they go in. It was 1989, and the agricultural products in Chengdu were still on the market. The streets and alleys selling agricultural products were always dirty and smelly. I don't know about ecological agriculture and pollution-free agriculture. I just think that as we are a big agricultural country, agricultural products are not as good as others. So I proposed to visit American manors. In this way, others went to Disneyland to play, but I left the team to see the farms growing grapes and crispy pears. In the United States, a farm with only 10 workers can cultivate hundreds of hectares of land, all of which are mechanized operations, which is simply spectacular. Since then, I have visited their agriculture and breeding every time I went to a country, and I am more and more determined to develop these two products. In 1994, I visited Yamanashi, a friendly province and county in Sichuan Province, Japan, and established close contact with the local Academy of Science and Technology of Natural Science, which has become a technical support force for my future development. I think that if you put your life savings into agricultural projects, you can also make contributions to society. Therefore, they decided to go to the pollution-free vegetables, establish an ecological science and technology park, and return the clean and pollution-free food chain to consumers. In 1995, I bought 550 mu of land in Dujiangyan, 30km away from Chengdu, and officially started my high-tech agriculture business. Because I bought farmers' land at that time, and I could not use it directly. The long-term use of highly toxic pesticides and fertilizers has led to the salinization of these lands and many harmful substances. I started with a pig farm, invested 5 million yuan, used pig manure as biogas digester, set up a small bio fertilizer processing plant to produce bio fertilizer, and then produced pollution-free vegetables according to strict standards. I also made a feasibility report, put forward the principle of "high starting point, large scale", and estimated that the total investment of all my projects would need 320 million yuan, and others would like to catch up with them. Because of the high starting point, the government has included my park into the management scope with high scientific and technological content of the country, and my enterprise has also become the leading enterprise in producing pollution-free vegetables. After the government began to test pollution-free vegetables, my enterprise was the first one in Sichuan Province to get the pollution-free vegetable logo, and the products were placed in all 48 supermarkets in Chengdu. Fighting alone for the happiness of entrepreneurship Behind a successful woman, there is no man who silently pays for her. In the arduous process of entrepreneurship, Qiu Lirong's other half parted ways with her. Her daughter has lacked maternal love since childhood. But in order to succeed in her career, Qiu Lirong gained another kind of happiness when she sacrificed too much! In the past, I used to work hard in business, but now I use my brain more. If an enterprise stays in place, it is easy to be eliminated. Now I have 4500 tons of cold storage, and I will set up a fresh-keeping warehouse soon, so that vegetables can be kept fresh for 6 months, and fruits can be kept fresh for 14 months. I will let my fresh vegetables go abroad and put them on the shelves of foreign supermarkets. My daughter said to me, "I want you to be happy". Although I am richer than before, I still live a simple life. I don't drink or smoke, and I never have the habit of drinking tea. I can't remember to make tea for myself when I am busy every day. A cup of boiled water will solve the problem when I am thirsty. I eat the food produced by my farm and wear the clothes made by my factory. I can't even spend 1000 yuan a month. But this life is not just for food and clothing, business has become my hobby. Now I'm afraid of taking a long vacation. The first two days may still feel very relaxed, and I can finally take a rest. On the third day, I will feel empty and at a loss. I'm not interested in playing anywhere, and I can't learn mahjong. I sleep late every day and feel dizzy. I thought: What can I do today? Why don't you go to work! I really don't know what to do when I retire in the future. Others say that men are half as successful as women, and women are half as successful as men. It's a pity that I have been fighting alone. My husband and I have parted ways since we started our business with less family management and less communication. My biggest regret is that I didn't spend more time to take care of my daughter. When I was young, I left her with my sister. There were sand and stones at the factory gate. She played at the gate every day. When she was bullied, she came back crying in mud and sand. When I had to go out for work, she would pull my bike and wouldn't let me go, but as soon as my aunt came out, She would immediately release her hand and say, "It's not a good boy to chase his mother. Mom, you should come back earlier!" So, I often left crying on my bike. Now my daughter is 21 years old. I told her that my mother is very sorry for you. Children from other families have the love of their father and mother, but I give you
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