Spend tens of yuan or more than 100 yuan to rent a small lattice, put the merchandise in it and let the special person help sell it. The sales method, known as "lattice house", has sprung up in recent years, and has been sought after by many young people with pioneering minds.

Can the small world in "Ge Zi house" become a big dream for people to start a business?

The "Cui Zi house" has become a "mini shop". "Do you want to start a business and lack funds?

Have you ever opened an online shop but have no experience in displaying a platform for your products?

Now you only need to spend tens of dollars, hundreds of yuan to rent a grid, and quite have a shop of their own...... "

Recently, reporters in Changsha City Hexi received an ad list, the expression of the language is infectious.

The "lattice" in the advertisement list is the "lattice house" which has quietly sprung up in the past two years.

The "chequer house" is a place for guests to sell goods and display cabinets.

Zhang Ling, the owner of a "Chai Zi house" in Changsha, said that many people want to start a business now. But if they want to open a physical store, rent a shop, decorate, and water and electricity, they will need a lot of investment, so that many people will have "no idea or no way".

The "Cui Zi house" is located in the shops in the downtown area with the same size of "lattice cabinet". If you pay a small fee, you can use the grid to open your own "mini entity shop", which is managed by the owner of "Ge Zi house".

Online shopkeepers can also use the "lattice house" to display in kind, or as a pit station for business pactions.

According to our understanding, the concept of "lattice" was first founded in England, and the "concuer house" consignment originated in Japan.

When it was introduced into China, it first became popular in coastal cities such as Hongkong and Guangzhou. In the past two years, it has also sprung up in inland and even western cities.

Zhang Ling told reporters that his "lattice house" opened for only a week, and 90% of the "grid" had been rented out, much higher than the expected rental rate.

Now, almost every day there is a new "check-in" occupancy, the business situation is relatively stable, the monthly net profit has more than 10000 yuan, is now preparing to expand the storefront decoration.

"A piece of putty can pinch the most beautiful rainbow," said the reporter in "Ge Zi house". Most of the goods sold in the "lattice" are personalized ornaments.

The "lattice house" is a condensed world. It provides a stage for young people who want to start their own businesses but lack funds, and creative artistic talents.

I think it's like a piece of clay, which can pinch the most beautiful rainbow.

Zhang Ling's comment on his small "lattice house" is somewhat poetic.

Xiao Hu, an art major in Hunan art school, is a "master" here.

When they know that a storefront shop can be rented, Xiao Hu immediately sends his articles painted on the T-shirt and shoes to the "Chai Zi house" for sale.

Because Xiao Hu's design is exquisite and full of personality, the sales are very good. The monthly net profit is 2000 yuan to 3000 yuan.

Unlike Xiao Hu, Xiao Xiao, a two year old student in Hunan University, thinks that the use of "lattice house" to sell people, someone to spend money to buy photos taken by himself is a recognition of his artistic value, which is not only measured by the proceeds of money.

Before spending 100 yuan on the "gripe house", he hired a "lattice". Now he sells his own scenery photos at 3 yuan per person, selling 10 to 20 copies a day.

There are also some brain traders who have discovered the advantages of "lattice house".

Xiao Jie, who makes peach wood jewelry business in the lower river street market in Changsha, sells the ornaments made by his factory to "Ge Zi house".

Which commodities are priced high and which are low? Xiao Jie can get information in time through "lattice house".

Although it sells only seven hundred or eight hundred yuan a week, the "lattice house" has become the trial area of his new product.

The new model is facing a new predicament. Despite the fact that "Ge Zi house" has made many people dream of it, this new sales mode is also facing some new difficulties in real life.

Gong Yanping, Professor of Business School of Central South University, thinks that "lattice house" is both a new profit model and a new form of retailing.

However, the profit model itself has some limitations: it can neither sell mass consumer goods, nor sell high-grade collectibles with high price. It is difficult to form large-scale chain development.

In some cities, in some cities, with the increase of "lattice house" stores, some of the "lattice house" are faced with the difficulties of homogenization, lack of competitiveness, and some even have just opened for months.

Gong Yanping thinks that "lattice house" is equivalent to a small shopping mall. Because there are too many investors, personal preferences, purchase channels and commodity grades are different.

Therefore, brand and market positioning are all issues of concern for future development.

Besides, this new sales mode is also facing some embarrassment in law.

Although many contracts have been signed between "homeowners" and "owners", many of them have clarified their responsibilities for the quality of commodities in addition to clarified rents and consignments. However, once the quality problems arise, they can only rely on the internal coordination of "lattice houses" and the integrity of "owners".

Li Chunguang, lawyer of Hunan Haitian law firm, said that the biggest risk of this new sales mode may lie in the size of the ability to assume responsibility risks.

In order to reduce the risk of operation, Li Chunguang suggested that "homeowners" had better choose their "owners" before leasing, and protect the integrity management with relevant systems, so as not to cause legal disputes.