In recent years, after the cross stitch swept the streets, the three-dimensional embroidery evolved from its core has begun to emerge in recent years. It has become a new investment opportunity with more simple operation and wider practicability. Embroidery has embroidered business opportunities.

When I was walking close, I was afraid to return. "

In our traditional culture, embroidery and needlework are one of the required skills of women.

However, with the development of the times, women no longer live in the fighting room, but write their own life in the "half sky" posture, and needle embroidery is gradually fading out of their vision.

Nowadays, there are few women who can master the skills of needling and skillful embroidery.

But in recent years, in order to relieve themselves after busy work, many fashionable women began to pick up scissors and needles, to resume their old jobs, and cross stitch came.

You can find that many girls have done (or are doing) cross stitch embroidery.

For them, looking at the needle and thread in their hands slowly forming, pformed into all kinds of exquisite embroidery works, the sense of accomplishment is indescribable.

In addition to working women, there is also a "big part" among students who love cross stitch.

Because cross stitch technology is simple and quick, and embroidery can cultivate one's patience, many parents agree that children should learn to cross stitch.

Especially on Teachers' day, some children will send their own cross stitch embroidery to their teachers, which is more meaningful.

Experts say that cross stitch is a simple art of life that everyone can do, because it has a fixed pattern and color. Even if it has never touched a needle or thread, nor does it know how to draw or is insensitive to color, it can easily grasp the method and embroider its own work, which is the charm of cross stitch.

According to the understanding, cross stitch can be divided into cartoon, character, animal, flower, romantic, landscape, calligraphy and painting, clocks, and practical classes.

Moreover, in recent years, cross stitch has been pformed from the original pastime to the household practical product direction. While paying attention to aesthetics, it also pays more attention to functionality.

After two years of cross stitching, nearly two years ago, a new technology product came out and quickly seized the market. Many modern ladies who love cross stitch put their attention to this new thing -- three-dimensional embroidery.

The so-called "three dimensional embroidery" is a kind of DIY embroidery, which is used to express or reflect the three-dimensional effect of objects on the three-dimensional embroidery fabric.

Three dimensional embroidery and cross stitch are the same as DIY embroidery, but the biggest difference between them is that cross stitch is a kind of flat hand embroidery, while three-dimensional embroidery is a three-dimensional concept. It is further sublimated on the basis of cross stitch embroidery. The three-dimensional, beautiful and practical is one of its major features. This new decorative ornament is larger than cross stitch, and uses wool. According to the instruction manual, the corresponding embroidery plates are cut out, and different patterns are embroidered with colored wool, and the pieces are spliced together to form.

As the development and continuation of cross stitch embroidery, three-dimensional embroidery almost covers all cross stitch uses, but it is more visualized, three-dimensional and functional.

It can be made into paper towel boxes, money storage tanks, storage boxes, photo frames, coasters, bookmarks, wind chimes and all kinds of household or accessories. It is practical and beautiful, attracting many fashionable women's eyeballs, thus becoming a new business opportunity after cross stitch.

The Shanghai girl, Xiao pan, has a three dimensional embroidery shop.

It is easy to be seen as a cross stitch shop at first, but it will be different if you pay attention to it.

In front of shop display, store door hanging and shop display, it is not a flat and rigid cross stitch frame, but a solid three-dimensional lovely embroidery product, such as wind bell, clock, photo frame, tissue box, mobile phone seat, jewelry box, and even home vases, fruit plates and storage boxes.

As for price, the overall price of three-dimensional embroidery is cheaper than cross stitch. The finished products in the store are less expensive than 10 yuan, and the most expensive one is only 60 yuan.

Although Xiao Pan's three-dimensional embroidery shop has only been opened for several months, it has over 100 members.

Because many customers are old customers who spend a lot of time on a long-term basis, Xiao pan has a membership system in the store. Customers can join the club if they consume 100 yuan, and they can enjoy ten percent off discount later.

Many customers are aiming at this "policy". They only wanted to buy one product, and finally bought two pieces to get enough 100 yuan.

Customers who have membership can enjoy more discount when they do discount sales promotion activities.

Not only that, but after every customer's shopping, not only will he be patient enough to teach three-dimensional embroidery, but also to each customer's own phone number. This is not only a publicity strategy, but also a convenience for customers to seek help and improve their loyalty when they encounter problems in the production process.

Experts pointed out that three-dimensional embroidery as a cross stitch "upgrading" products, the same technical content, no matter for shopkeepers or customers are very easy to learn, especially for women, therefore, can still be a female friend as a target consumer group.

If we invest in exclusive stores, we should choose shopping centres or supermarkets in busy downtown areas with large traffic volume.

But we must remind that as a kind of DIY project, after the success of the market forerunner, there will always be a swarm of followers who will join the market, not only will aggravate the market competition, but will even destroy the market order. This is the risk that investors should pay close attention to.