The first prize of the Nanjing entrepreneurship award was picked up by a 21 year old girl. She also won a business bonus of 16 thousand yuan. How did the girl named Cheng Xi lead the way to success? How did she manage her own business at a very young age? What's the story of her bitter taste behind her back? In a street facing room at 7 of Tongji outer street, there is a very small two storey facade. The top of the lintel is a book with Nanjing wonders.

The lamp box of the company is not very conspicuous in many facade rooms. Cheng Xi owns the clothing company. When the reporter enters the shop, he can see that the room is basically not decorated, and all kinds of fabrics and clothing are hung up with a small room. The shop looks crowded.

On the two floor, Cheng Xi's office is also a collection of simple office tables. The rooms are filled with various kinds of fabrics, and all kinds of clothes are hung on the top.

In the working gap, Cheng Xi told reporters about his own business story.

Cheng Xi spent 30 thousand yuan to start her business. After graduating from school in 1997, she had no steady job. So she worked as a salesperson in the Confucius Temple mall, engaged in clothing retailing. She gradually gained knowledge of clothing production and sales in her work, and learned the market demand in the process of dealing with various customers, and accumulated some experience in the market.

半年后的1998年初，聰明的程曦決心自立門戶，走出了創(chuàng)業(yè)的第一步，她向父母借了3萬(wàn)元錢，開(kāi)了一家小服裝店，行情不錯(cuò)，第二個(gè)月小店就開(kāi)始贏利，服裝店平穩(wěn)發(fā)展了兩年，資金有了一定積累，程曦對(duì)服裝市場(chǎng)更加了解，2001年她在家人的支持下，注冊(cè)成立了曉曦制衣廠，結(jié)果由于缺乏資金、知識(shí)、管理等方面的經(jīng)驗(yàn)，企業(yè)一度陷入困境，小制衣廠從5月至9月短短5個(gè)月的時(shí)間，虧了20多萬(wàn)元，程曦幾年內(nèi)賺的錢血本無(wú)歸，她難過(guò)的流淚了，但倔強(qiáng)的程曦沒(méi)有就此低頭，她冷靜地考慮后認(rèn)為，生意失敗的原因在于企業(yè)人員、面料、管理方面的落后，于是她招聘有經(jīng)驗(yàn)的管理人員，并向?qū)＜艺?qǐng)教相關(guān)知識(shí)，白天工作，晚上到高校學(xué)習(xí)企業(yè)管理課程，并向父母、親戚借了7萬(wàn)元錢，以圖東山再起，功夫不負(fù)有心人，企業(yè)開(kāi)始逐步走出低谷，到01年底企業(yè)開(kāi)始不虧本。

After 2002, the development of the garment factory has been relatively smooth. The enterprise has stepped into a healthy development track, and the personnel, capital and market have been gradually enlarged. The enterprise equipment has been started by the first two high-speed single sewing machines. At present, the enterprise has completed the orders, production and sales through-train, and the machine equipment has imported the pressure lining machine from Japan. The enterprise has 7 stores and wholesale counters in the city, specializing in marketing Xiaoxi and spectacle brand clothing, all of which are made of popular clothing and sell well.

At the beginning of this year, Cheng Xi renamed the original enterprise as a wonder clothing company, and registered his trademark. At present, the annual output value of the company is about 1500000 yuan, employing 56 employees, including 32 laid-off workers.

Cheng Xi said that laid-off workers have disadvantages, but they are steadfast, diligently, cherish their hard won jobs, and are completely competent for their jobs after study. This is also a manifestation of enterprises' return to society.

Through the express, Chen Xi told the sisters who wanted to start a business that they must be bold enough to try and find their own positions.

Cheng Xi has not been satisfied with the development of the 50 franchised stores in 3 years. But she is not satisfied with the development of enterprises. She believes that entrepreneurship can change life. In the process of starting a business, personal value can be fully reflected. In 3 years, she will set up 50 small orders, sales and clothing stores in Nanjing. But Cheng Xi understands that her business is still in the start-up stage and has limited strength. She said that the network will be mainly located in the District, not in the commercial network, first because of the cost problem, and two because its product positioning is popular.

Now, though the company has already made a big start, she still runs between the outlets, factories and business units every day, and constantly adjusts her products and marketing methods according to the market changes.

Cheng Xi confidently said: we are not like big enterprises can only do specialized clothing, even if the profit is small, we also do, not only to make group clothing, personal personalized clothing we do not mistake, scale will benefit, we will gradually expand.

Xu Qiyun, editor in chief: