It is the desire of many small and medium-sized investors to invest in ninety-nine thousand shops and become bosses, plus the strong marketing of famous enterprises.

Kodak, the world's top 500 company, recently launched the "ninety-nine thousand boss" program. Small and medium investors are expected to be among the best sellers.

According to Meng Xianguang, general manager of the two district business of Kodak civil and professional imaging department, "ninety-nine thousand boss" plan is to support and assist investors to invest in the video market, tap huge market opportunities and promote the development of China's imaging industry.

"The imaging industry is developing rapidly and has great potential in China. Kodak hopes to help the small and medium investors achieve long-term and stable returns through the" ninety-nine thousand boss "program.

It is reported that in 2003, China's color expansion market grew by more than 10% over the same period last year.

But statistics show that an average of 200 thousand people have a color store in China. In Hongkong and Japan, where consumption patterns are similar to those in China, the density of color enlargement shops is as high as 10 thousand on average, 1.

On average, Chinese consumers only take 0.2 films per year, much lower than the 3.6 volumes in the US and Hongkong markets, and the camera penetration rate is only 20%, while the US is 75%.

Kodak expects that the consumption of photography and video services will increase with the improvement of living standards.

Kodak's fast color image service network was located in China in 1994. At present, there are 9200 franchises in China. It is the largest retail network in China, and is distributed in more than 700 cities. 1800 of them provide digital printing services.

In order to reduce the entry threshold and relieve the financial pressure of the franchisees, Kodak joined the bank to provide loans for eligible franchisees to purchase the expansion equipment. The borrower can use the purchased equipment or personal assets such as real estate as collateral, the loan amount can reach 50% of the total investment of the equipment, and the repayment period is the longest three years.

Under the help loan scheme, investors in the traditional printing shop can only start with an investment of ninety-nine thousand yuan RMB by acquiring the bank loans recommended by Kodak, purchase a Kodak K6000 color expanding equipment, expand the required consumables and decoration shops, and add their own store rents and working capital, so that they can easily open their stores.

As of November 2003, there were about 500 Kodak rapid expansion stores across the country, through Kodak's cooperation with major banks to launch a loan project to achieve the desire to open new stores or expand businesses.

Kodak will continue to provide comprehensive services including promotional promotion, quality control, technical support, retail management and other services to the franchisee, and provide training for the franchisees about customer service, operation management, product display, quality control, and so on, to help them make continuous progress.