Fruit stew and stew, juice is like cocktail, all kinds of fruit platters are tasty and hard to block.

Before coming to He Wensi's fresh fruit gourmet restaurant, the reporter really could not imagine that there were so many kinds of fruit to eat.

One Saturday evening, the two seats at the fresh fruit restaurant in Haizhuqu District were all full, and the diners asked for more than a dozen seats. But there were still guests who left in frustration because of the nervous position.

He Wensi, who has been working in the catering industry, has had more than ten years' experience as a manager and accumulated considerable experience in management. He also has a good command of the quality of food and taste.

The idea of starting your own business was in 2003.

At that time, "SARS" was rampant, and all over the country advocated healthy diet. He thought that fruit was a good healthy food. Cantonese were most sensitive to being away from "hot air", while eating fruit and drinking fruit juice generally did not catch fire, which accords with the dietary habits of Cantonese.

Moreover, at the table, Cantonese are accustomed to eating fruit or juice after dinner. Why not open a special fruit based restaurant?

With the idea of starting a business, He Wensi began to pick up points.

The consumer group he locates is a young person who has a certain spending power and advocates health.

After careful consideration, he saw a shop beside the Pearl River swimming pool in Haizhuqu District, where pportation is convenient, and many young people who like sports and health are concentrated.

Although there are many nearby restaurants, there is a large variety of fruit in the supermarket, but there is no barrier to fresh fruit dishes.

He Wensi and other two partners first invested about 700 thousand yuan, renting up and down two floors of shops, a Southeast Asian style fruit shop opened.

"When the business is good, the turnover is more than 10 thousand yuan a day," He Wensi said. He proved that his ideas were correct and began to make profits in the first month of opening.

With the steady increase in business, he is ready to develop chain stores next.

It's not difficult to win a business, but it's not easy to run a business.

He Wensi said that the main magic weapon for success is the variety of food and its unique flavor.

It is the most difficult thing to make a special taste of the most common things. Here, a cup of coconut juice has to go through several processes.

He Wensi said that fruit can be bought everywhere, but the taste of his gourmet restaurant is hard to get elsewhere, thanks to his long-term exploration and accumulation in the catering industry.

"Although customers are rushing to the fruit, many customers have other needs, such as what to eat, and we also provide such services."

He Wensi said that there are more than 300 kinds of food, such as fast food, Nanyang cuisine, stew and so on.

Risk warning: quality and price are the most important consideration. He Wensi said that there are few successful cases of fresh fruit dishes on the market, mainly because they do not deal with the relationship between price and quality.

He believes that only the middle level of the lower level of consumption, so that the general consumer can accept, customer base will be more solid.

For this reason, He Wensi has a relatively complete range of fruit and food varieties, but the price is not high. The average fast food is 6 to 15 yuan, the beverage is 7 yuan, and the average consumption is about 20 yuan.

According to the calculation of the industry, a 150 square meter storefront is taken as an example. The first phase will cost 7.8 million yuan, and the monthly expenses for rent, labor, material, electricity, taxes and fees will be about one hundred thousand yuan. If the business is properly managed, the principal will be recovered within one year.

Commented by reporters: "innovation is most valuable." why can't there be more fruit based restaurants?

Such an entrepreneurial concept has led to the development of a fresh fruit food store that can flourishing, which can be said to be the power of innovation.

Inpet, a master of economics, said: innovation is the behavior of entrepreneurs.

It means that in economics, the invention of a new thing can only be regarded as "invention", and only when this new thing is applied to the market, the value can be regarded as the real meaning of "innovation". This is a process of application, and it requires the mind and strategy of the entrepreneur.

Obviously, it is obvious that the fruit is made into food, but it has been invented for a long time. However, there is not a lot of food stores that specialize in fruit food as the main business.

According to this kind of thinking, it is more risky to start investment and start up business than to join in.