Which industries are suitable for chain operation? There is no industry restriction. However, whether it is suitable for chain operation still has certain boundary conditions. We have summarized the following six conditions. Enterprises with the following six conditions should be suitable for chain operation. 1、 Operation and management can be engineered. Engineering refers to decomposing a complex system or product into many relatively simple subsystems, and each subsystem can be processed or processed by primary technicians or workers with simple skills. The ability of an outstanding engineer is to be able to economically carry out such division and to formulate methods or standards for system combination. All these divisions and combinations must also take into account economic, technological, managerial, cost, quality, market, social, past and future considerations. Just like making western food, western food stresses science and nutrition, so it can be engineered. The quantity and standard of various raw materials, the type and quantity of spices are strictly in accordance with the standards. Just like McDonald's and KFC, their fries have strict control standards for oil temperature and length of frying time. These quantitative standards and steps can be engineered. Therefore, the chain also has the congenital conditions. Chinese food is not so simple and can not be standardized and engineered. Chinese food focuses on the art of cooking, and the process of cooking is very fuzzy control standards, such as a little salt, a little vinegar Whether the content of operation and management can be standardized and engineering first becomes one of the conditions for chain operation. 2、 Core endowment. Practice has proved that homogenized product competition and the traditional chain business model can neither retain old customers nor attract new customers. Chain enterprises must have something unique. If they cannot provide special services, the loss of users will be inevitable. Therefore, enterprises that want to join the chain operation team should have their own core endowment, and be able to express their individuality, seek differences in the same, and realize their unique charm in the fierce market competition. For example, McDonald's advocates cleanliness; A very successful restaurant chain in China: Little Sheep. The soup of Little Sheep is elaborately prepared with more than 60 kinds of Chinese medicinal materials, such as Angelica, Lycium barbarum, Codonopsis pilosula, Longan, and White Kou. The mutton is pure natural, pollution-free, high fiber, and low-fat lamb for three months. This mutton is smooth, tender, refreshing, and free of fishy smell. Its soup is delicious. The mutton is not only delicious after being put into the soup, It also avoids the disadvantage of losing the freshness of grassland mutton after dipping in small ingredients. The national "sheep culture" is also a major feature of Little Fat Sheep. The vast Inner Mongolia grassland has blue sky, green grass, horses, loud long tune folk songs, cup dance, chopsticks dance and other folk customs. Little Fat Sheep has played a cultural card while doing catering, advocating "cultural catering" while advocating green catering. In order to make "Little Fat Sheep" grow rapidly, Not long ago, we carried out VI design of corporate image, unified image and unified service. In order to ensure the supply of raw materials, we moved the "kitchen" to Xilingol Prairie, where we established a meat picking base to promote quality standardization. 3、 Development and reserve of human resources. Talents are the root of enterprises and the source of success of chain enterprises. In order to realize chain expansion and successful operation, chain enterprises must establish a strong talent team, especially in service. The formulation of strategies and the implementation of tactics of chain enterprises all need employees' real understanding and practical implementation, and the huge chain system will never allow implementation faults and distortions. Once out of shape is executed, the survival safety of the whole chain system will be endangered. 4、 The bottleneck of the value chain moves downward. This condition actually refers to the bottleneck of the industry. That is to say, we should analyze the industry situation. If the industry we want to enter is in the buyer's market rather than the seller's market, we can do chain operation. Otherwise, it is unnecessary. 5、 Maturity of sales channels. One of the advantages of chain operation is to make the circulation field smooth, which is also the main reason for its existence and rapid development and expansion. If the sales channel of an industry is very mature, that is to say, it can achieve good circulation without the intervention of chain operation enterprises at all, then enterprises that want to share a share of chain operation in the industry must be prepared to defeat. The more mature the sales channels are, the greater the obstacles to the development of chain operation. 6、 Relationship resources. The laws of various countries have different restrictions on chain operation in terms of policies, laws and regulations. In China, due to the administrative division of each province, the laws, regulations and policies of each province and city are not the same, so it is best to coordinate the government relations, especially across regions, provinces and cities. The "seven modernizations" of the application, establishment, site selection, procurement, tax and other chain operation status of the branch It has been several years since China's chain operation really entered into large-scale development, and the overall momentum is good in terms of the current development situation, which is mainly reflected in the following "seven modernizations": 1. Scale operation A number of large-scale chain enterprises have been formed in China, such as Shanghai Hualian, Lianhua, Agriculture, Industry and Commerce Supermarket Company, Beijing Wufu Chain Company, Fujian Huarong Chain Company, Guangdong Meijia Supermarket Company, Shenzhen Wanjia Department Store Co., Ltd., etc. These chain enterprises have developed rapidly, with obvious scale benefits, expanding market share and increasingly prominent market position. In addition to the chain operation mode, the success of these companies also depends on the new form of supermarket. 2. Lack of talents As the chain business has been developing for a short time in China and is in the exploratory stage, many managers have transferred from other industries and are not familiar with the common management methods of international chain stores. The serious lack of experienced middle and senior managers has affected the management level of chain stores in China. Higher education shows obvious lag in specialty construction. So far, there is still no chain management specialty, and there is an extreme shortage of specialized talents. After several years of practice, many chain enterprises have formed a relatively complete operating system. They have accumulated a lot of experience suitable for Chinese characteristics in store development, distribution center operation, effective control of the procurement system, and the implementation of a unified sales system, and have trained and brought up a number of chain management talents. However, the demand for chain management talents from the whole chain operation is just a drop in the bucket. The lack of talents has hindered the development of chain operation in China to a certain extent, and has become the bottleneck of chain development. 3. Industry diversification ([FS: PAGE] electricity, building materials, pharmacies, catering) (policy oriented) The connotation and operation rules of the chain operation mode as well as the resulting economies of scale have been increasingly recognized by Chinese businesses. As a recognition of this mode, it has begun to expand and apply the chain operation mode from supermarket chain to other fields and formats, such as professional, franchise store chain, catering, fast food store chain, service industry chain, home appliance sales chain Building materials chain, drugstore chain, etc., which also indicates that China's circulation industry is starting a revolution in the way of business chain management. 4. Enrichment of business types The development of chain operation in China will continue to develop from retail to wholesale, production and service industries. For example, the franchised chain stores set up by manufacturing enterprises will develop from clothing, bags and shoes to automobile, household appliances and other industries. The sales network cooperation chain organized by wholesale business will get considerable development. The chain operation of the service industry will be widely carried out, from tourism, catering, washing and dyeing, photography and color expansion to service, express delivery, transportation, leasing, law, intermediary services, socialized housework and other fields. The sales chain organizations of rural agricultural and sideline products will also be developed to a certain extent. In the retail industry, chain operation will rapidly develop from supermarkets to convenience stores, large supermarkets, warehouse supermarkets, shopping centers, discount stores, cheap stores and home furnishing centers. The development of chain operation in China has formed some circulation organizations with independent market status. At the end of the 1990s, convenience stores, large supermarkets and warehouse supermarkets will become the fastest growing chain operation formats at the beginning of the 21st century. Supermarkets have become a highly competitive circulation industry of world entrepreneurship laboratories in some cities and regions of China. Its development has also driven the development of many related industries in society, such as food processing industry, computer industry, shelf equipment industry, refrigerator production enterprises, intensive storage industry, etc. 5. Regional differentiation From the perspective of development, there is regional imbalance in China's chain operation. The coastal area develops faster than the mainland, with high success rate and strong maturity. This also shows that the chain enterprises in China's coastal areas have a large market development space in terms of geographical expansion. It can be seen that China's large chain enterprises will also emerge from the chain enterprises that have developed along the coast. 6. Expansion and trans regionalization Some coastal cities that have introduced the chain operation mode early and have formed chain enterprises of a certain scale will expand the domestic market and develop chain organizations on a large scale since 1998. It will focus on the development of chain stores in a region by establishing chain branches and distribution centers in various regions. Supermarkets will also be the main choice for chain stores to realize the gradient transfer of these chain enterprises to the surrounding areas and the mainland in terms of business types, and obtain additional benefits in new markets. The cross regional development of chain enterprises is a good start for China's chain operation to develop in depth. 7. Capital diversification In our country, because chain operation is promoted by the government, it will form fierce competition among chain enterprises in the short term. In some large coastal cities and major cities, the competition of supermarket chain enterprises is becoming increasingly fierce. With the cross regional operation of these chain enterprises, this competition will lead to the surrounding areas and the mainland, even to the national market. However, chain operation, a new form of enterprise organization, is bound to become the target of all kinds of capital pursuit from the day when it shows its infinite vitality. The big cake of this market is so attractive. Naturally, there are many capital that want to be divided from here on, which crosses the boundaries of the industry and shows a trend of diversification.