Napoleon said, "a soldier who doesn't want to be a general is not a good soldier." a word has influenced the goals of our generations.

Today's reform and opening up, the rise of a batch of local enterprises, the successful exposure of a successful businessman, all of us are deeply touched by every one of us who are studying and working.

So a wave of people left their stable income and invested in the arduous process of starting a business. But it is not difficult to start a business, but it is difficult to start a business successfully.

According to authoritative department statistics, the real success rate of private entrepreneurship is less than 15%. 60%, it is because of the loss of life and the lack of profit, and 25% of its failure to fail completely.

So how can we succeed in business?

This is the most frequently asked question of the more than 200 young volunteers who are eager to start their own businesses every month. I think this is also a common problem for every friend who has already started a business or is preparing to start a business or an ideal entrepreneur.

In the study of more than 150 entrepreneurial cases, the author came to the conclusion that successful entrepreneurship should start from its own circle.

Those are their own circles?

一、自己的知識(shí)圈子（20分，以所在的圈子專家級(jí)別標(biāo)準(zhǔn)為100分折算） 一些大學(xué)教授、培訓(xùn)教師、記者、演員、作家，他們絕大部分是從自己的知識(shí)圈子走向創(chuàng)業(yè)成功的，成龍、周星馳等人都是從自己大半生的演藝生涯成功的步入了導(dǎo)演的創(chuàng)業(yè)道路；有一些大學(xué)教授、培訓(xùn)師是根據(jù)自己的在專業(yè)知識(shí)行業(yè)里的地位和影響力成功地走向了職業(yè)培訓(xùn)業(yè)的創(chuàng)業(yè)道路；陳安之就是個(gè)很好的例子；類似的創(chuàng)業(yè)成功的案例還很多，當(dāng)然也有很多人的創(chuàng)業(yè)走向失敗，在演藝圈子里有不少人依仗自己的充裕的資金開創(chuàng)了餐飲公司，雖然在很大程度上名氣起到了招攬客戶的作用，但還是因?yàn)榕c自己的知識(shí)圈跨越太大不能有效管理而導(dǎo)致血本無(wú)歸的大有人在。

In the early 90s, China began to strongly encourage individual entrepreneurship to start. A large number of professional and technical personnel went from the stable technical posts to the road of entrepreneurship, especially in the coastal area. Such examples are all too numerous to mention in two years, and 30 in the early 90s.

For a time, many decorating companies founded by building talents, architectural design companies, lawyers set up law firms; financial people set up financial firms; costumers set up clothing stores; laid off policemen set up private detective agencies; chefs set up restaurants; even some laid-off workers made nanny time and made experience, and simply started a Home Economics company.

Such examples are much more, and this is also the basic circle of entrepreneurship. The success rate of general new technology personnel is relatively high, and the more successful technology is, the lower the success rate of entrepreneurship.

At the beginning of 90s, the success of advertising companies was basically because advertising technology was just emerging, and the demand of the market was much higher than that of the market.

The success rate of new businesses entering the advertising industry is less than 20%.

Similar industries such as real estate industry, construction industry, network industry, catering industry, garment industry, occupation intermediary industry and so on.

So now those friends who have skills in these hot industries need to seriously consider their resources in other circles. Only in a few circles can they have a diversified advantage to have a successful entrepreneurial opportunity.

Three, their own interpersonal circles (30 points to be used in relation to 80 people to calculate 100 points conversion) in such circles, the success rate of entrepreneurs in such circles is generally relatively high, and relatively easy; according to statistics, most of the so-called nouveau riche belong to such a group of successful cases of entrepreneurship.

There are many people who take advantage of their family status, relationship and so on, and combine their own simplicity to create success.

On this issue, I can not help but say that the Communist Party of China has done a good job. The party officials and their family members are not allowed to engage in commercial activities. This greatly eliminates the social corruption phenomenon.

Four, their own economic circle (20 of the industry and the largest scale of the largest investment required to make the investment is 100 points).

To be a successful businessman must learn to make money with money.

In fact, the success rate of this circle is also very high, but this circle is not a lot of entrepreneurs, because many people on the issue of entrepreneurship as a subsidiary condition is always tied to other circles, attaches importance to other circles of entrepreneurship, resulting in failure everywhere.

The author often meets many friends and strangers to talk about his own savings in recent years to find some investment and start his own business.

However, due to lack of technical strength and lack of comprehensive ability, there is no clue. Even if we rush to the road of starting a business, the result is nothing but a loss of money.

There are many social financial investment channels, such as stocks, funds, treasury bonds, usury, gold, real estate and so on. Many people use their economic advantages to seize the right social investment information and fortune.

In the years of research and analysis, the author finds that there are basically 2 kinds of channels to invest successfully with their own funds. The first is to start their own businesses, take advantage of other circles, and have enough capital advantages to complement each other.

This entrepreneur must grasp a proportion of investment, that is, the ability of other circles to match the proportion of your investment.

The second way is to take advantage of their financial advantages to participate in financial investment, find financial experts to help finance investment, or graft and invest in other people's investments.

Now there are many Vc firm, and many venture capital individuals have succeeded in doing so.

It is pointed out that friends who want to start a business can score above four circles, each circle according to the standards of social professionalization, and then divide them according to the proportion of the following points and divide them by 100. The result is that your score is the success rate of your business.

For example, your knowledge circle is 50 points in your social knowledge circle, your technology can reach 80 points, your interpersonal circle can reach 60 points, but your funds are very abundant, and your investment industry is more than enough, then you can achieve 100 points. So the total score is 10 points, 24 points, 18 points, 20 points, and the total score divided by 100 is 72%, then 72% is your entrepreneurial success rate.

Of course, the height of success rate does not determine the absolute yardstick of your success in business. Since ancient shopping malls such as battlefields, one is careless, and there are many examples of losing the game.

In order to succeed in business, besides starting from four circles above, entrepreneurs should also possess five essential factors, such as technical ability, professional ability, management ability, financing ability and entrepreneur quality.

As for the specific introduction of these five elements, the author has described in detail in the article "several essays that entrepreneurs must have" and "the four elements of entrepreneurs".

Now, society is a highly mobile society. It is very unlikely that we can succeed in starting a business by relying on our own circle.

In the process of talking with many friends who want to start a business, I find that most people will ask such a question: "is there any new industry sector that has market and no competition?"

I think such an industry is impossible to exist. Even if there is, let you find it, I think you have become a well known and competitive industry before you get back to God.

Therefore, many planning companies and advertising companies want to achieve the goal of the so-called "Blue Ocean Strategy" through differentiation strategy in the product market planning, but the outcome always turns blue ocean into red sea.

This is the way to start a business. Every entrepreneur should prepare for the red sea strategy.