Recently, a survey of women entrepreneurship found that more than 30% of the women had three major misconceptions, such as lack of rational thinking, excessive creativity and temporary profits, which is also a bottleneck for women's entrepreneurship.

The field of women's self employment involves many industries, such as clothing, toys, textiles, food, machinery, pportation, planting, aquaculture and so on.

Compared with men, women have the advantages of carefulness, resilience and psychological burden, especially in some small and medium-sized projects.

However, there are still more than 30% women who have various misconceptions when they start their business.

According to investigation and analysis, these misunderstandings are mainly manifested in three aspects: the lack of rational thinking and lack of market analysis.

Women's perceptual thinking is more than rational thinking. This habit of thinking causes women to mix more personal interest factors and subjective impulse in the process of starting a business, and often blindly carry out projects in the absence of market analysis, and the result is naturally not recognized by the market.

Therefore, female entrepreneurs should reduce emotional factors and rationally analyze entrepreneurial projects.

It is unrealistic and difficult to be accepted by the public.

Although some female entrepreneurs have good projects, their creativity is too advanced, far from the current people's life, and the operation capital is very limited, so they can not carry out marketing at all.

Therefore, female entrepreneurs can not blindly pursue the innovation of projects, but also pay more attention to the feasibility of market development.

He seeks small profits and does not want to cooperate with others.

Some female entrepreneurs are conservative in thinking and have good projects. They are afraid of being divided into interests and unwilling to cooperate with others.

However, only a small number of personal funds can not make the project bigger and stronger, only slow development, and will soon be eliminated by the market.

Here, experts remind women entrepreneurs to take a long-term view and be good at seeking partners, regardless of temporary profits, in pursuit of long-term interests maximization.