Deichman shoe city, which was hit by the trademark storm, opened its business last weekend.

But in the shoe city, which claims to be 50% cheaper than the same commodity, the reporter sees that the price is not much cheaper than the price of the big shopping mall.

Unlike the three storeys and 15 thousand square meters of business space before the opening ceremony, Deichman opened the door only 3000 square meters last weekend.

There are only a few brands that can be named in stores, such as Satchi, Pierre Cardin, montgdie, SANTA BARBARA POLO & RACQUET CLUB, Cartier Le crocodile, and so on.

The famous women's shoes, such as BELLE, stat, and nine Hei, are common in the mall.

The price of Deichman shoe city, which has always described itself as a "price killer", seems unsatisfactory.

Mr. Liu, who often came to the wholesale market of the zoo, was disappointed with the notice posted around the shop, which was "50% cheaper than the rest of the same shoe and 1 yuan in lost 1000 yuan".

Reporters noted that in addition to those small brands that can not be bought in the mall, the price of many famous brand shoes sold in Deichman is not much different from that of the mall.

Take a cartel crocodile men's leather shoes priced at 368 yuan at Deichman, for example, the reporter saw that the price of the same shoes in the Changan shopping center was 768 yuan, but the price was 384 yuan after the discount, which was not much different from the price of Deichman.

The price of other famous brands in Deichman also has little difference from the discount price of big stores, far from the 50% that Deichman claims.

The explanation is that the "footwear commodity is 50% cheaper than the same commodity", which means that the price of the shop is about 50% lower than the price in the shopping mall, and is not compared with the discount price of the shopping mall.