1. Nike NIKE (started in 1972, USA)

Brand value: $10 billion 290 million

Founder: Philip Nate

Classic advertising words: do it if you want to.

Brand influence

Celebrity: Tennis heavenly king -- Roger Federer

Comment on Value: Nike's language is the language of sports.

As long as you have your body, you are an athlete.

As long as there are athletes in the world, Nike will continue to grow.

2. Adidas ADIDAS (started in 1948, Germany)

Brand value: about $9 billion 400 million.

Founder: ad f Darth

Classic advertisement: nothing is impossible.

Brand influence

Endorsement Star: football idol - David Beckham

Value comment: the basic principle of "shoe king" at the very beginning of its establishment is to develop the market with product technology innovation and enhance brand awareness as the driving force.

"Function first" and "best for athletes" is an objective guarantee for Adidas brand.

3. Puma PUMA (started in 1948, Germany)

Brand value: $7 billion 100 million

Founder: Rudolf Darth

Classic advertising words: insignificant possibility

Brand influence

Celebrity: Bailey

Value comment: the two brands of Puma and Adidas were created by two brothers in Germany.

Brother Rudolf named the Puma "Puma", and his younger brother, ADI, set up Adidas with his own name.

Today, Puma has become the fastest growing sport brand, and its leisure and fashion style has made men and women go all the way.

4. Reebok REEBOK (started in 1895, UK)

Brand value: about $4 billion 640 million.

Founder: Joseph Foster

Classic advertisement: I am mine.

Brand influence

Endorsement Star: Little Giant Yao Ming

Comment on Value: fashion, modern and cool.

In the past hundred years, the main market of Reebok is women's tight fitting sportswear. Its unique "cultural" design has won the reputation of "Queen".

It is also one of the fashion brands that many women sports brand businesses rely on.

5. CONVERSE CONVERSE (started in 1908, USA)

Brand value: about $1 billion 900 million.

Founder: CONVERSE

Classic advertising: informal behavior

Brand influence

Endorsement Star: Basketball "postman" - Karl Malone

Value reviews: the first pair of basketball shoes in the world was made by CONVERSE in 1917.

Now, CONVERSE brand has become synonymous with basketball shoes.

And once the canvas shoes, now is synonymous with sports and leisure.

The unique way of star deduction of its products provides an example for many clothing businesses.

6. la la FILA (started in 1926, Italy)

Brand value: about $1 billion 20 million.

Founder: brother la la

Classic advertising words: the art of sports

Brand influence

Endorsement Star: beautiful girl in tennis circles -- Maria Sharapova

Comment on Value: FILA entered China in 2005, and its golf, tennis, skiing and other series are considered as examples of art and luxury.

It is one of the most desirable products for many agents to choose sports brands.

Because of its excellent product, wide use and novel design, we are winning the market reputation.

7. MIZUNO MIZUNO (started in 1906, Japan)

Brand value: about $800 million.

Founder: Shui wild Lee eight

Classic advertising words: Ling Bo's constant running pace

Brand influence

Endorsement Star: Luke Donald

Value comment: Japan MIZUNO is a sponsor of the Olympic Games recognized by International Olympic Committee.

Quality control is the foundation of its products.

Combining technology with human sensibility, developing new products continuously and enhancing product functionality to meet the needs of today's sports businesses and markets.

8. kappa KAPPA (started in 1972, Italy)

Brand value: about $243 million.

Founder: Bascomb

Classic advertisement: follow me when you love me.

Brand influence

Endorsement Star: car king - Mike Schumacher

Value comment: commonly known as "back to back" Kappa brand, with a strong romantic brand logo, full of romantic Europa customs.

The brand personality of "sports, fashion, rebellion and sexy" is the first choice for businesses and businesses with unique tastes.