Guo Zhaosong, the owner of "master's shoe shop", has made new moves.

Reporters yesterday learned that master Guo has applied his full name "Guo Zhaosong" as a registered trademark.

"Master Guo's practice can give enough inspiration to those enterprises that lack brand awareness and brand awareness."

The people said.

Last year, "Guo master shoe shop" attracted many repeat customers by relying on good faith management and innovative measures. Small shoeshine shops were widely concerned by the society.

Recently, Guo master passed the Nanjing Huaxia trademark office to register the 3 words of Guo Zhaosong.

Master Guo has registered two trademarks, all related to shoes.

One of them is service trademark. The application scope includes shoe repair, furniture maintenance, etc., and the other is product brand. The application scope includes shoe polish, leather wax, detergent and so on.

The two trademarks are "Guo Zhaosong + pattern" form, the shape is pformed from the Pinyin letter "G", the upper arc is like a rainbow, the lower part is designed as a shoe shape, and the design is succinct and bright.

"The purpose of my registered trademark is to set up a brand and make the shoe store bigger and stronger."

Guo master, who is building a new house in Anhui's hometown, told reporters on the phone that shoemaker shops are becoming more and more popular and their reputation is gradually expanding. This is a good opportunity for tree brands.

Master Guo's application has been formally accepted by the State Trademark Office.

The reporter understands, at present, "Guo master shoemaker" has begun to implement chain operation, there are only 13 stores in all parts of the country, and the farthest franchisee has opened to the northeast.

The master of Nanjing, which is controlled by Mr. Guo, has an average of more than 200 pairs of shoes per day, and business is more prosperous than last year.

Speaking of the next step, Guo said he wanted to open another shop in Nanjing and rely on registered trademarks to enlarge the brand effect of "Guo Zhaosong".

"If possible, I also want to scale up the formulation of my shoe polish, but this has to go one step at a time."

Master Guo's approach was highly appraised by the director of the Trademark Office of the Municipal Industrial and commercial bureau.

He said: "the registered trademark is the first step to build the brand.

Master Guo promptly registered a trademark, which fully explained his sense of business and brand consciousness in the forefront of most self-employed individuals.

It is reported that as of now, there are about 40 thousand registered trademarks in the city, and there are about 270 thousand economic entities.

According to a trademark per household, every 6.75 economic entities in our city have 1 registered trademarks.