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The Shoemaker In Yiwu Earns 70 Thousand Yuan A Year.

2008/2/22 0:00:00 10507

Leather Shoes

In a small shop on the West Road of workers in Yiwu, Yiwu bosses with Mercedes Benz and BMW often see patronage.

What attracts these bosses is not delicious snacks, nor boutique shops, but very good shoeshine skills in the store.



    

Aim at the demand and open the shoe store.



Knowing this news, the reporter tried to experience it yesterday.

The hall of the small shop has only ten square meters. On the left side of the shoe area, three seats are placed neatly, two seats for the guests to wait.

Because the service staff was too busy to receive, a noon woman rushed to help.

Through communication, she knew that she was the boss, Zheng Enqing.



Zheng Enqing told reporters that 4 years ago, she thought about finding jobs from the perspective of livelihood, but she could not find a suitable job for some time.

Helpless, she finally chose to open a fixed store to do leather shoes business.



She said that at that time there were many mobile shoeshine personnel on the street, and the fees were not high, usually between 1~2 yuan.

Although the price is very low, the shoe polish and shoe polish are not high grade. For some Yiwu bosses and wealthy foreign businessmen who wear thousands or even tens of thousands of leather shoes, such services can not meet the demand.



In order to attract the middle and high-end consumers with shoeshine demand, Zheng Enqing went straight to Shanghai at the beginning of the shop, and found the local "shoe shining" national chain store consulting business information, and soon opened the "golden shoe shining shoes" in Yiwu City Hu Qing gate's franchisee.

In addition to the shoeshine set and shoe polish uniformly distributed by the head office, the shoeshine master in the shop is also a skilled worker she has invited from the head office. No matter what kind of shoes she has, there are ways to polish it cleanly and to compete with the street shoe in the market.



    

Good service attracts repeat customers.



Mr. Shi, who is waiting for shoeshine in the store, told reporters that he was aware of this shoemaker shop by his friends. He patronized several times and felt that the boss was very enthusiastic. The shoemaker's skills were also very good. The shoes polished were brighter and cleaner than others. Now he has a membership card. Every time he comes to shoes, he can enjoy half off discount.



Zheng Enqing said, such as Mr. Shi these old customers are the main customers in the store, and new customers often come two or three times, will take the initiative to do a different amount of membership card, often come to patronize.



Although the shop only has more than ten square meters, the boss's management idea is very clear. Besides shoeshine service, the shop also provides shoes repair, color supplement and insoles service.

Because the service is meticulous, although a pair of ordinary leather shoes charges 5 yuan, it is still very popular. The most recent day has cleaned nearly one hundred pairs of leather shoes.



    

Small investments also make big profits.



Zheng Enqing said, the guest's care makes her shop reputation more and more loud, business is becoming more and more prosperous, rough calculation can earn about 70 thousand yuan a year.

Now business is on the right track. Besides fixed annual franchise costs, workers' wages, rent and utilities, income is no less than going out.



It is understood that Zheng Enqing has successfully opened a dry cleaning shop on the side of the shoe store after successful operation.

Dry cleaning shop is also a brand franchise. It belongs to the chain of chain stores. During the Spring Festival, there were more people coming to wash clothes, and business was also good.

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