"Under the influence of subprime mortgage crisis, textile and clothing products exported to countries with us dollar settlement will greatly reduce profit margins."

Recently, the textile and garment industry in Shishi is taking measures such as pformation, adjustment structure and innovative marketing methods to actively respond to the impact of subprime lending, said the head of a textile enterprise in Shishi.

Some bleaching and dyeing enterprises in Shishi Dabao, Wu Bao and Jin Shang control areas are also facing the same problem, but the enterprises have made a lot of preparations to deal with the impact of subprime loans.

The two most important measures are to increase the proportion of domestic sales and expand the proportion of non US dollar customers.

It is understood that a bleaching and dyeing enterprise in the District of Cheung Chi Tai Bao is exporting Southeast Asia, the European Union and so on this year.

"The most important thing for small and medium-sized enterprises to face difficulties is to find ways to survive first.

Experts believe that the current crisis may also be an opportunity.

The decline in profit margins will force small and medium-sized enterprises to go to the two way: first, adjust the product mix and increase the added value.

We should pay more attention to technological innovation, develop new products, take the road of brand management, develop foreign markets with high-end products, and second, change marketing direction, pay more attention to domestic trade, expand domestic market and take the road of common development of domestic and foreign trade.

In addition, the relevant government departments and departments are also organizing forces to help Shishi textile and garment enterprises correctly cope with the current production and marketing situation and promote the development of enterprises through appropriate channels.

/cn.<