As is known to all, trademarks have always been the chips of enterprises and businesses. They play an important role in the clothing industry. Recently, Mr. Yu, a clothing trader from Puning, Guangdong, has aroused interest from investors because of the successful registration of the trademark of "colored clothes". It is interesting to note that this trademark has the same pronunciation as the name of Taiwan female artist Jolin, which has attracted the attention of the relevant people.

Mr. Yu, who can register this trademark, thinks this is a happy thing. He does not deny that the trademark is rubbing Jolin's reputation. She said Jolin is a very popular female singer, and he is also a fan of her. However, it is not far fetched to register as a trademark of clothing. "Color" is understood as the color of clothes. "Coloured clothes" is a cupboard for women's clothes, meaning colorful clothes. Everything else is there. He also said, "a dress is likened to a small tree, and the" colored clothes forest "is like a forest of clothes.

Opening the China Trademark network enquiry shows that there are several registered trademarks of Jolin, including clothing, which shows that the "colorful forest" is being pursued by people. According to the principle of application first, the rest will eventually have to face the rejected result.

Yu Yu, a trademark of the "color coated forest", said he intends to cooperate with other countries in the form of auction or cooperation. If there is any possibility of giving priority to the clothing enterprises in Guangdong, he appealed to discerning entrepreneurs to pay attention to the trademark. He hoped that "this colorful forest could be planted in the whole country".

Wu, manager of Guangdong dragon world brand planning Co., Ltd. believes that trademark, but the injection of popular elements will represent a way of life. Modern market competition is not only a competition of material factors. As a fashion brand, it needs a popular culture element to lead the competition of high level meaning. The richer the semantic content of a brand, the more people can think of it.

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