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Tang Eagle Costume: A New Perspective On Chinese Trousers

2008/4/16 11:33:00 26

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Tang Eagle Costume: A New Perspective Of Chinese Trousers.

A few days ago, on the CHIC2008 of many brands, Tang Eagle dress was a brilliant sight, especially its goal of creating the "first brand of Chinese trousers", which has created a new highlight of the 2008 Chinese trousers industry.

Founded in the early 90s of the last century, Tang Eagle costumes, with innovative ideas, are constantly developing new Charm -- from an obscure clothing enterprise in Ningbo, Zhejiang to "excellent private enterprises", to "Chinese trousers quality credibility first", to "China's youth favorite clothing brand", "national inspection free products".

In particular, as an old professional trousers production and sales enterprise, Tang Ying has achieved its status in the Chinese trousers industry with its unique craft quality and style, and has won the acclaim and recognition of consumers in the accumulation of strong brand culture.

It is understood that in 2003, Tang Ying spent huge sums of money to buy 100 acres of "Tang Ying Industrial Park" in the eastern suburb of Fenghua, Ningbo. At the same time, Tang Ying established a strategic target of "one goal, two centers", that is, one goal: to create the first brand of Chinese trousers; the two center -- to build the most complete trousers sales network in the country and build the largest trousers production base in China.

In this regard, Hu Xuer, chairman of Tang Eagle Clothing Co., Ltd. said that the Tang Eagle Industrial Park will develop into a trousers industrial city with integrated research and development, integrated manufacturing and network scattered point sales in the future.

This series of major moves made the Tang Eagle series a qualitative leap again.

Some industry experts believe that many Chinese clothing brands still remain in the pure product concept speculation, ignoring the concept of consumption and brand characteristics, and Tang Eagle trousers have broken the situation.

In positioning, "the first brand of Chinese trousers" is based on the understanding and judgment of modern people's dress requirements, and as a brand image promotion, including brand culture, brand personality, consumption positioning, and so on, is different from the pure product concept speculation.

Hu Xuer thinks.

At present, Tang Ying has more than 600 monopoly outlets in more than 20 provinces of the whole country, and sales performance has also gone all the way. The western trousers have maintained the first good results in Zhejiang's market sales for several years, and sales in other parts of the country remain the leading position in the same products in the industry.

The company also works with senior European menswear studios to launch advanced customization business, and ODM production for domestic and foreign enterprises.

Moreover, as a trousers enterprise, whether we really understand the industry and understand fashion is not only what products we can produce, but also how we understand people's lives, especially how to see and locate people's needs with the changing times. This is the most essential thing that a brand needs to pay attention to.

To this end, in 2004, Tang Ying invested in the establishment of commodity R & D centers and business centers in Hongkong, Shanghai and Guangzhou to build an internationally leading development team.

At the same time, the quality management center was set up. According to the international advanced standard organization, the pass rate of product inspection was 100%, and the first rate of internal control was more than 99% by ISO9001 product quality assurance system certification.

These are the main reasons why Tang Ying's products are "elegant".

At present, Tang Eagle dress has been spanning 15 years. Hu Xin's greatest conviction and strong mission is to create a truly strong local fashion brand for China.

On this CHIC, Tang Ying has sounded the new clarion call to "create the leading brand of Chinese trousers" and is committed to becoming a brand hero in China's trousers industry.