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Shishi Brand Clothing From "Show" To "Do The Market"

2008/4/16 11:48:00 65

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Shishi Brand Clothing From "Show" To "Do The Market".

Not long ago, some authoritative people put it that Chinese clothing began to enter the internationalization of design, and the "D" prefix train of Chinese clothing started.

The era of Chinese clothing getting rid of OEM, self creativity, self design and international market has arrived.

It is gratifying to note that this "D" prefix clothing train is a brand casual wear of Shishi.

It is worth mentioning that Shishi's leisure brand is far from merely being satisfied with "several fashion shows", but to make more consumers at home and abroad agree and accept their own "new fashion".

"Show" Weng's intention to "market"

In recent years, many brands of stone lions have entered the "beauty show" of Italy and the United States. The brands of "big show" in big cities such as Beijing, Shanghai and Guangzhou are even less.

However, soon after the "show", many brands of these enterprises have entered these cities, and some have opened "hypermarkets" in New York, the United States.

In 2006, after finishing the show in New York, a famous Shishi lounge brand signed an agreement with an American consortium to invest two million dollars in a flagship store on Broadway.

The flagship store should be very convincing around the world. Next to it is Armani and Brad. This is an important business window for the world's top tier brands to enter.

　　“為什么選擇紐約？醉翁之意不在酒。在國(guó)際化的舞臺(tái)上展示我們的作品，其最終目標(biāo)都是為了使產(chǎn)品進(jìn)入國(guó)際中高端市場(chǎng)。但是也得找“合適的土壤”?！凹~約相對(duì)于歐洲而言更休閑，紐約的風(fēng)格更適合我自己的品牌，特別在美國(guó)的年輕人中很有市場(chǎng)?！边@企業(yè)老總道出了真諦?！捌贰焙貌慌麻T檻高 “讓國(guó)外服裝潮流跟著我們轉(zhuǎn)！”昨天，石獅一位品牌服企的老板道出了他的這一夢(mèng)想。他認(rèn)為，這一夢(mèng)想實(shí)際上就是觀念和決心。他認(rèn)為：我們國(guó)家，我們民族的經(jīng)濟(jì)在騰飛，我們有這個(gè)實(shí)力攻占國(guó)際市場(chǎng)，我們也有這個(gè)欲望去打入國(guó)際市場(chǎng)。

Although, after more than ten years of insistence on the original style and silently in the market, the Shishi brand has formed a market network that has been radiated from the first tier cities and provincial capitals to the whole country, and has opened more than 400 stores and counters in the whole country. However, as the backbone enterprise of the famous Chinese leisure clothing and famous city, it should strive to have its own brand store in the international big market, so that we can display our works on a world stage.

With this concept, the boss pushed him to sharpen his sword for ten years, from creating brands to promoting brands and untiring product innovation. At present, his "Chinese element" casual clothes have been integrated into many European styles, and with the advantage of "familiar and unfamiliar", he finally opened a store in France and entered a shopping mall in more than 20 countries.

The Chinese nation is a 5000 year old nation. It is very proud to have a long and thick history.

Shishi Yang boss also firmly believes this point, but does not take the national culture and national heritage as the burden of designers, but fully uses these elements to combine with international fashion and international fashion elements, and creates new "international flow" and "international fashion" on the basis of the integration of the two.

In the spring of 2007, Shishi, a brand casual wear, went to Italy to open "fashion show". Yang boss is ambitious this time. He hopes to change the European idea that Chinese textiles are cheap goods, and let products prove that the process we made from China to China is created.

Yang boss did not exaggerate, he not only caused a sensation in Milan, but also signed agency agreements with many shopping malls.

"At present, there are few stone lions in the international brand market, but this is like the flowers of Primula, which will soon bring in a hundred flowers."

The head of China Fashion Designers Association is so critical.