What kind of animal is the consumer?

All marketing behaviors, starting and ending, are consumers.

To do marketing is to do the work of consumers.

The difference between doing well and not doing well is whether we should regard consumers as resources and living resources.

I do not agree with the saying that "consumers (customers) are God". How many gods do they have? In fact, taking consumers as a "living resource" is a realistic attitude and a way to facilitate marketing.

Since resources can be integrated and utilized, they can also be developed and managed. "Living resources" can also be educated and guided, and can also be added and devalued. It can also be game with them. If God is, what else can you do besides "supply"? Can you educate? Are you God's teacher? You are the manager of God? Who do you want to manage?

Based on such a basic point of "living resources", marketing actions can be carried out step by step.

In fact, any marketing behavior can not and is not necessary for everyone. This is also the theoretical basis for positioning.

I. characteristics of "living resources".

1. thinking.

This resource is alive, living and organism. He has ideas, brains and temper. Great.

Different people have different ideas. When we are positioning, we should consider your thoughts. For example, the cosmetics we are planning now, many women after childbirth, see the wrinkles in their eyes begin to appear, worry about the passage of youth, and wrinkle is a great event in mind. "Worry" is a public source. So we go along with their thinking and develop wrinkle products. If they are accepted, their worries will become our resources.

2. have feelings.

Animals have feelings, and people are even more. So, we can not make marketing cold. "Like you, no reason." consumer sentiment is the basis of experiential marketing. Fast selling products can not be too rational, 27 layers of filtration, but I can only see you.

3. have a temper

A tempered customer tends to be easy to deal with.

4, have face

5, love panic

6, love is cheap.

7, unreasonable.

8, a little silly.

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