At present, the phenomenon of homogenization of products in the sewing machine industry is becoming more and more serious. In order to seek market space, the selling concept of sewing machine manufacturers and distributors has changed from "product oriented" to "customer oriented", and service marketing has gradually become the focus of attention of enterprises.

In fact, the development of domestic equipment is also partly because it has made great progress in terms of low price, good after-sales service and convenient maintenance. From then on, it can be seen that after-sales service has played an active role in the market activities of enterprises.

However, looking at the products of sewing machines in China, there are few brands that are successful in operation, and less conscious service marketing.

Just introducing good equipment to manufacturers has been unable to meet customer requirements. Enterprises need to adjust their strategic thinking and establish customer demand oriented marketing service system.

At present, some equipment enterprises have begun a new attempt in the field of service.

The process of sewing equipment sales is a process for garment enterprises to understand the performance characteristics of equipment. Because of the complexity of clothing equipment, models and specifications, the products are constantly being introduced and new, and the sales staff who do not know the equipment can hardly provide customers with professional product introduction, let alone give advice according to the actual situation of the customers.

At the same time, through investigation, it is found that the technical level of sewing machine maintenance personnel in many garment manufacturing enterprises can not keep pace with the updating of products. This causes many companies to spend large sums of money on advanced equipment, and the utilization rate and integrity rate fail to achieve the expected goals, which affects the production of garment enterprises.

Some sewing equipment enterprises have seen this problem.

Fu Cheng company, through the establishment of Fujian sewing machine maintenance personnel club, and phases, time, and technology levels of club members to carry out maintenance skills, production management seminars, production process guidance training, to help garment enterprises to train their own professional maintenance and repair personnel, so that their maintenance skills have been rapidly improved, thereby reducing the customer from repair to repair time, so that the loss of customers to the lowest point.

At present, there are more than 1200 members in this club.

Some enterprises have not confined themselves to the role of sewing equipment sellers, but rather have positioned themselves as consultants in equipment procurement for garment enterprises.

According to the actual situation of customers, through the grasp of market trends, help customers make the best choice for themselves.

When the customer is insufficiently aware of the equipment and the purchasing behavior is blindness, the distributor can provide a set or several feasible schemes for its choice according to its needs through professional knowledge analysis.

Even some equipment enterprises extend their services to the internal management category of garment enterprises, including comprehensive plant planning, equipment configuration, on-site guidance, production process improvement, production process reengineering and on-site management.

In this way, the scope of service is wider, and the entire marketing activity has also been upgraded to a new level.

More and more manufacturers need to improve their sense of service, and spare parts enterprises are facing the same problem.

Some clothing enterprises expressed the hope that they could build up a one-stop shop with all kinds of products and good reputation, so that they could sign a long-term supply contract with them. What parts do they need to run around looking for? A fax or a phone call could solve the problem and save money.

Although this is only a good aspiration of clothing enterprises, but once the parts and components enterprises can meet their requirements or get such trust, then this spare parts enterprise will have more opportunities for development.

There is no doubt that further improvement of service concept and perfect service will bring great development space to domestic sewing machine enterprises. Sewing machine enterprises have begun to realize that customers are more rational in purchasing equipment and the expectations for dealer services are increasing gradually. Therefore, sewing machine enterprises need to further find the needs of garment enterprises, and set up new service concept with customer demand as the goal of customers, so as to expand the market as a weight of market competition.

//cn.daxia1