In March 28th, in the conference hall of China International Exhibition Center, the forum of China clothing brand innovation and development presented a brilliant intellectual confrontation for the industry.

At this forum, Professor Wang Xiangsheng, the French luxury brand Patrick sance creator and Hongkong famous clothing brand chain management expert, was invited to attend this forum.

The theme of the forum is "facing new challenges and business opportunities, brand, franchisee and business how to create new competitive advantages". We invite domestic and foreign industry leaders, experts, successful brand operators and business people to make suggestions for the development of China's apparel industry.

At present, foreign brands and domestic brands have different attitudes towards the Chinese market. Foreign brands look at China: "the market there is too big and too good". Chinese brands look at themselves: "clothing is becoming more and more difficult."

Are international brands all wolves and domestic brands are sheep?

Not necessarily.

Chinese clothing brand needs not brand-new hardware facilities, not skilled skilled workers, but brand new brand management concept and market operation consciousness.

The rapid development of China's garment industry has achieved a number of excellent corporate brands, franchisees and agents, and has also nurtured a number of professional apparel markets and department stores.

In the face of Olympic business opportunities and international competition, finding a better way of cooperation and creating new competitive advantages has become a topic of common concern.

The biggest feature of this forum lies in not only inviting experts to enlighten the wisdom of the industry with a clearer view, but also gathering the elites of the enterprise to find the bright spot of innovation and development from the perspective of different enterprises.