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The Contribution Rate Of Brand And Technology To The Development Of Small And Medium Garment Industry

2008/4/20 15:26:00 57

The Contribution Rate Of Brand And Technology Is A Breakthrough For The Development Of Small And Medium Garment Industry.

Accelerating industrial resources to large enterprises

In the process of industrial adjustment, the development of China's garment industry is facing difficulties. Some small businesses are overwhelmed and forced to shut down. According to the China Clothing Association survey, the closure phenomenon of small and medium-sized enterprises mainly occurred in the developed areas of clothing industry, such as the Yangtze River Delta and the Pearl River Delta. According to the survey of clothing main producing areas in Guangdong, Fujian, Zhejiang, Jiangsu and Shandong, the small businesses in the main area of foreign trade processing were more serious, accounting for about 8% of the small and medium-sized enterprises in the region, and more than 10% in individual regions.

The obvious characteristics of these areas are that the economy is more developed, and the price increase of labor and other production factors such as water and electricity is far higher than the national average level. The per capita GDP of these areas is far higher than the national average level. The contribution rate of textile and garment industry to the local economy has shown a downward trend compared with some non labor-intensive industries. The two level differentiation of enterprises in the region is serious, and the difference between big enterprises and small enterprises in the size of the enterprise, the total economic volume, the level of technology and equipment, the quality of personnel and the standardization of management are very different.

"New enclosure movement" opens the gradient transfer curtain

In 2007, large enterprises in the clothing industry launched a new round of enclosure movement. The original "new entrepreneurs" team, which started in the coastal developed areas to start their own businesses, began to build factories in inland provinces. The targets of the enclosure mainly concentrated in South of Jiangsu, Jiangsu, Anhui, Jiangxi, Sichuan, Henan, Chongqing and other provinces and cities. Shanshan, YOUNGOR, news birds, red beans, Bosideng and other listed companies took the lead in large-scale investment in the above areas. French, PPE, Gao Bang, Kaiser and other large enterprises also moved western style clothes, shirts and professional wear products to other provinces. At the same time, the inland areas that undertake the transfer are also carrying out the "investment war", attracting high-quality assets investment through means of professional industrial park construction, upgrading of service means, labor supply and training, and preferential economic policies. The Interim Measures for expanding the scope of VAT deduction in the central region have also pushed forward the progress of gradient transfer.

Localized production of localized products. Over the past few years, some coastal brands have been competing to open up markets in the central and western regions. After a period of competition, some brands have stabilized the main urban markets in the central and western regions, and have radiated from the origin to the surrounding cities and regions. In order to meet the market's demand for product renewal, some brands transfer part of their production to these inland areas. Not only production, but also the tentacles of logistics system construction have also extended to the central cities in the central and western regions.

Large coastal enterprises transfer large scale linear products to inland provinces. Due to labor, energy, cost and other factors, large coastal enterprises have begun to transfer large scale linear products such as professional wear, suits and shirts to inland provinces.

The "return home entrepreneurship" team has become a beautiful landscape in the industrial forces of the inland provinces. It is precisely the "migrant workers" who go out of these areas to see the value of development in the central and western regions earlier than those in the coastal areas. In the past two years, some professionals who have certain capital and business operations, market experience and some customer groups have returned to their hometown and become the backbone of the entrepreneurial forces in the inland provinces.

Inland provinces are also competing to attract investment. In the past two years, Anhui, Jiangxi, Sichuan, Henan, Chongqing and other inland areas have been building professional industrial parks. They not only provide quality hardware services for gradient transfer, but also make a lot of contributions to tax, land use and other preferential policies, labor training and labor market construction, logistics and financial services, and the construction of living area services. For example, Henan puts forward the concept of "one-stop" service and "Chief Service Officer", which can reflect the determination and confidence of the inland provinces to undertake the transfer. Local industry associations are also spared no effort in bridging the gap.

"Business innovation" is brilliant.

In 2007, an interesting phenomenon in the industry is that the PPG one stone strikes thousands of waves, which not only leads to a series of "chase wind", but also wins a heated discussion on the business innovation mode for a year. In 2007, business innovation was wonderful. The birds launched the first national clothing direct selling brand "treasure bird".

ITAT cross the line PepsiCo Inc, OUTLETS highly sought after, tail cargo market targeting inventory and so on. The promotion methods of enterprises are also constantly upgrading. Apart from the Olympic economy, such activities as "&#8226", "bang Wei", "Fang Li Fang" and "talent experience" of JEANSWEST, "love" activities such as JEANSWEST, Jifen, exceptions, Jin Ba, Zhuang Ji, jelya, and Li Lang are taking turns in the international stage; Anta and PEAK alliance NBA, also have the brand to take the professional technical line, and play the "expert" and "standard" brand. In the year of 2007, the commercial competition in the clothing industry is brilliant.

Social responsibility creates harmonious business opportunities

In recent years, China's labor law has been continuously deepened, and the importance of labor standards has been deepened in the international market. "Social responsibility" has gradually become a key word in the development of the industry. In 2007, driven by the CSC9000T 10+100+1000 project of the China Textile Industry Association, the construction of the social responsibility of the garment industry was also in full swing. Social responsibility has become an objective demand for the development of enterprises. After two years of investigation, CHENFENG group has become the first member unit of the labor fair Association in China, greatly enhancing the international reputation of the morning breeze group. Script src=>

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