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Taipei Shopping Mall Children Wear World Management Model Is Worth Learning From.

2008/4/30 14:20:00 55

Taipei Shopping Mall Children'S Wear World Management Model Is Worth Learning From.

 

In Taipei, clothing sales are made up of department stores, shopping malls, leading stores and roadside bazaars. The most representative commercial shopping centers are "101", "new light three Yue", "JINGWAH city", "Pacific SOGO", "breeze Plaza" and others. There are also "New York New York" and "Zhongxing Department Store" and so on.

"101" actually refers to the International Financial Hotel on the 101 level. It is a landmark building in Taipei. Its height is ranked the highest in Asia and even in the world. The main building is still being renovated, and its podium is currently open for high-end clothing. The whole store is a franchised store, decorated with modern fashion, and the shopping environment is bright and spacious. The top brand stores from Europe and the United States occupy 90% of the whole venue. Here, we can see the fashion of global synchronization, though the price is not bad, it still attracts visitors. But most of them seem to be looking at window displays. It is said that the mall opened on the same day, attracted numerous Taiwan people to compete, which once caused serious traffic paralysis. The "101" brand of children's wear is also an international brand, with a large number of products, beautiful furnishings and distinctive brand image.

"JINGWAH city" is another influential commercial center, located in Taipei Road, known as Asia's largest shopping plaza. The "JINGWAH city" has 12 floors on the ground, 7 deep underground, 24 thousand square meters, and a huge ball like a huge spaceship. The commercial form of "JINGWAH city" is based on the combination of core department stores and exclusive stores, plus Furniture City, supermarkets, movie studios, bookstores, food courts, and shopping, dining and entertainment. The five floor of JINGWAH city has children's world for children. On this whole floor, it includes the playground, the children's creative academy, the adventure camp, the chef garden, the Hamburg station, and so on, and the children's happy dream playground, of course, it has become the best children's clothing store.

WhyAnd1/2, Jacadi, OSHKOSH, BeU, NewBalance, Nikekids, BabyCare, Papemoon, Mcgregor, small crocodile, Princess Anne, Li Ying Fang, Chicco, Xiao ELLE, classic teddy... These brands come from different parts of France, Italy, the United States, Britain, Japan and some parts of Taiwan. Some shops are listed on autumn clothing, some are summer wear products, and some brands are on sale. The most common feature is that each family has a distinctive style of products, goods are arranged neatly, and their appearance is displayed in their different shop appearances, and the stores (stores) have a larger area, which is different from some department stores in the mainland. Primary and middle school students in Taiwan, whether in the South or in the north, are all wearing school uniforms and studying. Some schools even require uniform books. At the end of the school hours, boys and girls wearing uniform uniforms have flocked out of schools and become a beautiful landscape. This is probably the reason why children's clothing in the market is dominated by younger children. Most brands sell products for children aged 0 to 6.

Many stores such as "Pacific SOGO" and "Zhongxing Department Store" have visited their chain stores in Beijing and Shanghai, such as the "Pacific Ocean". There are 5 stores in Taiwan, and 9 other places in China: Beijing, Shanghai and so on. They are very similar in terms of store pattern and goods distribution, and the management pattern is the same. Taipei stores also feature more international brands and fewer local brands. Several other department stores are very similar. Children's clothing also has counters in some stores. However, it can be seen that each brand has a very distinct style, and there are well-designed counters, and the goods are rarely identical. Basically, it is possible to come up with a garment without looking at the brand.

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