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Lead The Fashion Movement Ka Bi Sports Embark On A New Journey.

2008/5/8 15:21:00 73

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Leading The Fashion Movement Ka Bi Sports Embarked On A New Journey.

With the further segmentation of sports products, China's huge sporting goods market has attracted the brands of big and foreign countries to compete in the market segments.

According to statistics, the international brands entering the Chinese market include Nike, Adidas, Reebok, MIZUNO, back-to-back, Puma and so on.

Yan Keyan, chairman of the French cock (China) Co., Ltd. believes that Ka Bi sports has chosen a differentiated brand and is determined to create the pioneer brand of Chinese fashion sports.

In April 30th, Ka Bi sports, the pioneer of Chinese fashion movement, held a 08 autumn and winter new product Conference on the theme of "fashion journey" at the Shishi Quan Guan hotel. It also announced the trend of fashion movement in autumn and winter in 2008.

隨著閩派鞋服產(chǎn)業(yè)鏈之間的持續(xù)共振，時(shí)尚和運(yùn)動(dòng)日益成為品牌前進(jìn)的方向標(biāo)。在泉州，從2006年初開始，定位時(shí)尚運(yùn)動(dòng)的品牌逐漸興起。時(shí)尚運(yùn)動(dòng)有雙重屬性，即“時(shí)尚＋運(yùn)動(dòng)”，其定位基于其運(yùn)動(dòng)時(shí)尚化和服飾化的趨向，適合都市青年和時(shí)尚白領(lǐng)的需求，是泉州鞋服企業(yè)發(fā)展的新市場空間。

After years of development and evolution, there are many tributaries in the sportswear industry.

First of all, Lining and Anta represent professional sportswear, followed by 31st degree leisure sports clothing; the third category is entertainment sportswear represented by XTEP and del Hui; the fourth category is the direction of life movement developed by tiger all over the past year; the fifth category is the trend of fashion in the ascendant, represented by Ka Bi sports, surpassing and seven wolves sports.

And at present, the international fashion trend of the brand, there are KAPPA (back to back), PUMA (Puma) and so on.

With the further segmentation of sports products, China's huge sporting goods market has attracted the brands of big and foreign countries to compete in the market segments.

According to statistics, the international brands entering the Chinese market include Nike, Adidas, Reebok, MIZUNO, back-to-back, Puma and so on.

Yan Keyan, chairman of the French cock (China) Co., Ltd. believes that Ka Bi sports has chosen a differentiated brand and is determined to create the pioneer brand of Chinese fashion sports.

"The brand mission of Ka Bi sports is to interpret the French fashion concept of romantic fashion combined with the latest fashions of fashion trends and accurate market positioning to Chinese fashion youth, so that the Chinese people who love fashion campaigns will be romantic!"

Yang Xing, marketing director of French cock (China) Limited, told reporters.

The Ka Bi sports08 autumn and winter series, with a variety of design styles to meet the personalized needs of fashion youth, has evolved a dazzling and changeable fashion trend, firmly holding the initiative of the romantic fashion movement in hand.

French cock (China) Co., Ltd. was founded in the 90s of last century. With rich brand management experience, it is fully responsible for the market development of Ka Bi sports brand in mainland China.

The company has modern production lines and many international fashion sports product R & D and design institutes.

We have always pursued the value concept of "professionalism, passion, integrity, perseverance, romance and humanistic management". We are committed to building the "China's first fashion sports brand" to achieve the localization of international top sports brands and to inherit the romantic nobility of sports.

Since its entry into the Chinese market, Ka Bi sports has been spreading the fashionable and romantic brand connotation with the rapid development of the hurricane, and has quickly created a gorgeous fashion romantic storm in the mainstream market of China.

It can be said that the pioneers of Chinese fashion movement.