Recently, I am a little annoyed - this is the voice of many fashion owners.

The new magazine launched a self satisfied slogan when it was first published: you can't run Liu Xiang, but you must run over CPI.

Can Chinese clothing enterprises run over CPI?

It is not yet known.

I can not help but think of an old saying: granary is real and etiquette is known.

As we all know, clothing is both practical, social and artistic. The latter two undoubtedly belong to the category of etiquette and aesthetics, and it is also a higher level of clothing consumption. According to Maslow's gradient theory of demand, clothing consumption is actually gradual from low to high. In the age of material shortage, keeping cold and shading became the basic demand for clothing. Once the economy prospers, it will enter a higher level of clothing consumption, and pay attention to the social and artistic nature, which has become the origin of fashion.

And once we encounter such economic problems as high CPI, people's consumption of clothing will naturally become negative and conservative. This has also become a major source of distress for today's clothing owners.

So what can we do in the face of adversity?

First of all, we must learn to think dialectically.

We seem to have been accustomed to the triumphant advance in the age of prosperity, but we only have one kind of "adversity thinking".

Adversity leads to adversity. If we can not be vigilant in peace, we will naturally be in a mess when the danger is coming.

Adversity is a fruit, so what is its "cause"?

Is your ignorance and inaction speeding up adversity?

Is adversity global or long-term?

All these, if we can not think dialectically, will only make our fear become the footnote of so-called "adversity".

Let's listen to the words of Li Rugang, chairman of YOUNGOR clothing company, about adversity. They all say that clothes are not easy to do. Why do some companies do so well?

In a bad market, there will be good businesses. Is that not worth pondering?

Success depends on thinking.

With rational knowledge, we should learn to deal with it autonomously.

It is fair to say that too many garment enterprises in China are the faithful apprentice of the "imitation show", not the independent ones. They are accustomed to following the successes of the forerunners. Once the danger is coming, they can only fight for the sword and be marginalized.

Lu Xun said that the greatest pain is to wake up in a dream and have no way to go.

At present, it is the best way to save oneself from adversity and imitation.

Zen says: not wind, not cloud, but heartbeat.

When adversity comes, empty beauty bubbles and flickering morons will be reduced. Why not give yourself time to read, think and communicate?

Perhaps this will enable us to understand more about the truth of "disaster and blessing", so as to make more efforts to "calm the clouds and fly away".

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