The famous clothing brand Baozhuang fashion will set up a joint venture brand Vivienne Tam in mainland China. It will open 12 Vivienne Tam stores in Beijing and expand to 100-150 in 4-5 years.

Kenneth Chan, chief executive of Baozhuang fashion, said that at present, it will mainly open stores in cities such as Beijing and Shanghai, and will gradually expand to second tier cities such as Chongqing, Chengdu and Xi'an.

Kenneth Chan said that in the first 5 months of this year, the same store sales of Baozhuang fashion increased by 30%, and the average unit price increased by 16% to HK $2000.

It is understood that in 1989, the Kenneth Chan family in Hongkong, China, acquired the poor Canadian treasure company, and began to enter the mainland market in 1993. Its position in the mainland is second only to the international brand chanel and Louis Weedon.