The pure milk that has been shouting has experienced price cuts since last month, and once again cut prices across the board, prices once approached the price of the same period last year.

[market]

Since last month, sales promotions have not stopped.

"The price of pure milk has gone down again. How many days are there for the price reduction campaign?"

Yesterday morning, on the two floor of Lianhua supermarket, Zhengzhou, Liu Yuying looked at the pure milk and asked the Mengniu milk promoter.

"Buy pure milk now is very cost-effective, this 500 grams of pure milk, a box sells for 43.2 yuan, and also sent 3 bags, calculate every bag only 2.8 yuan."

Female workers wearing Mengniu promotional clothing introduced pure milk from last month, the price promotions did not stop, but this time the price reduction is even greater. "Before the price cut, 500 grams of pure milk in bags, the price of each bag is 3.6 yuan."

In the supermarket's milk sales area, the price tag with "special price" is lined up, involving Mengniu, Yili, Guangming, Sanlu Huahua cattle and many other brands.

Among them, a single bag of 250 grams of Mengniu pure milk, each box (18 bags) price from 38.4 yuan to 36.8 yuan, while the same specification of pure milk, the price of each box from 36.8 yuan to 33.6 yuan.

[trend]

The price of pure milk has begun to go downhill.

As early as the beginning of last month, Mengniu, Erie and other brands of pure milk launched a price promotion campaign. The promoters of two dairy giants at that time all said that the last time the price cut was temporary, and it would not last for a long time.

Last time, the local brand Henan Sanlu Huahua Dairy Industry Co., Ltd. did not follow up the price reduction, but this time also let the consumer feel that "a box is cheap 10 yuan big actual benefit".

The same is 250 millilitre of pure milk, and the price of each box is reduced from 50.8 yuan to 44 yuan.

In the people's road, Denis and other supermarkets, the same can also see the brand of pure milk price promotion, in addition to the price promotion, but also bundled sales, buy gifts and other further preferential.

The price of pure milk has risen to the highest point before and after the Spring Festival this year, but since May, the price of pure milk has started to "go downhill". The current price is basically close to that of the same period last year.