Meng rabbit's playful and playful character, loved by highly stressed white-collar workers, and experiencing a humorous and relaxed life interest in a highly competitive environment has become the slogan of the contemporary young people. Mashimaro (Meng Mengtu) came into being and spread rapidly on the Internet, affecting young people all over the world.

In early 2001, Mashimaro launched its peripheral products, and more than one thousand products have been launched so far.

Its super popularity can be seen.