The choice of keywords should begin before the website design starts.

If the keywords are mischosen, the consequences can be disastrous.

Maybe you choose few keywords to search, then your ranking will be higher and traffic will not be big.

Keyword selection may affect the content of your website. Correcting is not a lightweight thing.

Today, let's talk about the main principles of choosing the right keywords.

Keywords should not be too broad.

I encountered too many customers want to target keywords too broad, such as real estate companies, he wanted to optimize the word "real estate", advertising companies want to optimize the word "advertising".

To be sure, you can basically forget this keyword.

Too wide a keyword competition is too huge. If you want to rank in the top ten or the top twenty in such industries as real estate, advertising (advertising), tourism (travel) and so on, it will cost tens of thousands of dollars, but millions of tens of millions of dollars.

Even if you are in the front row, the purpose of searching for such words is not clear.

Search for real estate, does he want to buy a house?

That's hard to say.

So the traffic generated by this word is very poor in target, and the possibility of being converted to order is very low. So too many key words are inefficient.

The selected keywords should be specific and targeted.

The key words are not suitable for too long and too special.

Of course, your homepage should aim at the more popular keywords in the industry.

In order to attract the most potential users, the key word coverage of your website should not be too small.

For example, the main keyword of our English website is Singapore web hosting. We neither aim at web hosting, but do not aim at Singapore cheap web hosting.

Many SEO companies play a trick on this point, they guarantee rankings, but they guarantee a huge word.

Do not use your company name as the main keyword. No one will search your company name.

Thinking from users' perspective

Because website operators are too familiar with their own industry and their products, when choosing keywords, it is easy to assume that certain keywords are searched by users, but the real way of thinking is not necessarily the same with businesses.

For example, some technical words may not be familiar to ordinary customers, nor will they be used to search, but people who sell products feel that these words are very important.

So when choosing keywords, you should do some research, such as asking friends and relatives outside the company. If you want to search for such products, what words will they use to search for them?

Choose the keywords with the largest number of searches and the least competition.

The most efficient keywords are those with the least competition and the largest number of users.

Some key words are likely to compete with many web pages, making the cost of benefit very low. It takes a lot of money and energy to get to the front, but actually there are not many people searching the word.

Therefore, a detailed investigation should be made to list the most effective keywords after combining the two.

Relate to your website.

The popular practice in the past few years is to aim at some popular words that are not too related to what you sell, such as sex, and so on, hoping to attract the most users.

Many people are doing this now.

This is a very old-fashioned way.

The target is fixed on these words, basically can only use the cheating method, then your website may be punished at any time to be sealed off.

And users who search from this word are not interested in your products. If you look at your website and leave, what is the use of traffic without sales?