Standing back in 2008, looking back over the past 30 years, Guangzhou is still full of pride and confidence.

In the 30 years of reform and opening up, Guangzhou's clothing has added infinite color to people's wardrobe throughout the country.

The two word "Guangzhou" is itself an eternal brand.

Now, in the eyes of the whole nation, Guangzhou still represents beauty, beauty and fashion.

Here, everyone can find their own beautiful clothes.

All kinds of world trends have gone through this direction, heading for all China, leaving a beautiful road for Chinese people.

Time makes heroes.

With the geographical advantages of neighboring Hong Kong and Macao and preferential policies, Guangzhou people took the lead in the 30 years of reform and opening up. Guangzhou costumes once led the national trend.

Zhao Xingzhong, general manager of Guangzhou Garment Group, recalled that many people were excited about having a "Niu tau" brand.

Many customers came to the exhibition department with cash from a distance, queuing up to buy "Niu tau" clothing, and out of stock often appeared.

However, with the deepening of reform and opening up, clothing industry in Shanghai, Hangzhou, Dalian and other places are gathering together.

A widely circulated article on the Internet, "the dangerous story of prosperity: the decline of Guangdong's clothing industry", has made a wake-up call for Guangzhou's clothing industry.

State owned slow self timer chaos Guangzhou fashion lack brand

"Compared with 80s to 90s, the status of Guangzhou clothing in the whole country has gone down a lot."

Zhao Xingzhong said that Guangzhou clothing used to pay attention to "three to one patch", and lacked much attention to brand marketing and development.

The garment industry development in Shanghai, Hangzhou and Dalian has caught up with Guangzhou, and the promotion of brand in Jiangsu and Zhejiang is better than that in Guangzhou.

As a result, the Guangzhou garment industry, which started with "work", began processing foreign brands, and later made processing for domestic enterprises.

In the past thirty years, Guangzhou has become the national garment production base and wholesale center, but there are not many loud clothing brands.

Deng Zhaoping, a famous designer, thinks that in the 80~90 years, some famous clothing brands in Guangzhou belonged to state-run enterprises, and their decline was related to their own system.

"The lack of innovation in state-owned enterprises is a bit lags behind, and the decline of brands is predictable."

She said, "slow down state-owned enterprises, self-employed is chaos.

The individual is satisfied with the trafficking of clothing and does not talk about the construction of the market. "

In addition, Guangzhou clothing lacks government policy support.

Zhao Xingzhong said: "Shanghai's development of clothing as a city brand is an important reason for the vigorous development of Shanghai's clothing.

Guangzhou's support in this regard is obviously insufficient. "

Is there a lack of humanistic factors for fashion concept in Guangzhou?

Deng Zhaoping believes that Guangzhou and even Cantonese are very low-key, not only in terms of words and deeds, but also in costumes.

"Guangdong is in the subtropics, and it doesn't look good if it doesn't make up and dress and relax. But according to Guangdong's economic development, there are more rich people.

Therefore, the fashion industry is not the owner of Guangdong, but also the middle class of the city. Guangzhou has already formed a middle class with high purchasing power.

Finding a way out: designer brand is the direction of development.

It is commendable that Guangzhou clothing still has a good advantage in terms of quality and after-sales service.

Zhao Xingzhong said attracting talents into the field of clothing is an important step in the revival of Guangzhou's clothing industry.

In fact, the continuation of a clothing brand has a lot to do with its designers.

Deng Zhaoping said, "for example, Karl John always discounts, and the style always changes, because no designer continues their style.

The trend of future development is that when clothing design develops to a bottleneck, it is necessary to introduce a designer who can continue to master the overall situation and extend a brand to form an innovative style.

Zhejiang brand Ying Ying is based on the continuity of design style and the beauty of tailoring. It has won the loyal support of urban female white-collar workers.

Deng Zhaoping said that designer brand is a direction for the future development of Guangzhou clothing.

According to her introduction, before the reform and opening up, there was only a tailor in China, and only by the end of the 80s did "costume designers" emerge, and designers gradually formed in the middle of 90s.

"Probably from 1995 to 1996, there was a designer salon in Guangdong.

In the early 90s, the designers of the whole country could be dozens of people, but now the number of registered fashion designers has increased to more than 1100.

There are about more than 100 top ten designers in China, many of whom are developing in Guangzhou, and many other design students from other provinces will come here because Guangzhou needs large amounts of money and has high wages.

Deng Zhaoping believes that with the huge design talent group as the basis, Guangzhou's clothing industry prospects are still optimistic.

She said that China has a large consumer group, and the Chinese dress concept has its own traditional culture.

European brands, though exquisite and noble, may not be suitable for Chinese people. So in the next 5 to 10 years, China's fashion industry will play a leading role in fashion and compete with Europe and the United States.

And this should be