At present, the clothing market in Russia is not saturated, and there is a small investment risk. Therefore, it has not only attracted investors in the clothing industry, but also investors in other fields. In the future, the clothing market in Russia will continue to grow, and the annual growth rate of sales will exceed 8% - 10%. ?
In the structure of the Russian clothing market, 96% are imported clothing and 4% are Russian produced clothing. At present, the sales volume of men's clothing and children's clothing has increased significantly, with an increase of more than 25%. The average cost for each man to buy clothes is half of that for women, and 1/3 of that for teenagers. The commodity market accounts for the largest sales share of the Russian clothing market, accounting for 75% of the total sales. In Moscow, the commodity market and trade center accounted for the same sales share, 40% respectively, while the sales share of fashion stores was about 10%.
According to the assessment of Russian Amico, the opening of Russian clothing stores has the following characteristics: the cost of entering the market is moderate, and customers have a long-term stable demand for clothing purchase. The establishment of clothing stores should be based on the sale of medium priced goods, mainly men's and women's clothing. At the same time, clothing stores should work 12 hours a year. The new clothing store has a medium profit, and the investment can be recovered two years after the store is opened.