Faced with numerous brand publicity, ordinary consumers are hard to distinguish true from false.

The industrial and commercial departments of our city took the lead in implementing the project of reassuring consumers in the whole province: checking the authenticity of commodities, and then hanging up the uniform production of certification plates.

Many consumers said that after buying brand names, recognize the brand of industry and commerce, it will be more reassuring.

In July 2nd, the certificate plates produced by our industrial and commercial department were displayed in the major shopping malls and supermarkets in the city.

The reporter saw in Taizhou one hundred, the brand name card says "authorized operation, inspection by the Taizhou Administration for Industry and Commerce of Jiangsu province".

It is understood that a lot of dealers made their own brand or certificate of brand agent brand in their sales area before, but it was difficult for ordinary consumers to distinguish the authenticity. The result was that they spent a lot of money to buy counterfeit goods.

The business sector's involvement in the inspection of trademark authorized operation has established a brand for consumers and for businesses that operate in good faith.

A person in charge of Wenfeng Qian Jiahui Shopping Center said that in the future, the brand of the shopping mall must be submitted to the trademark owner's authorized source certificate, otherwise the entrance will be refused.

At the same time, the brand sources of operation have been checked one by one, and the counterfeit goods have been blocked.

Li Yousheng, deputy director of the Municipal Bureau of industry and commerce, said that regulating the use of trademarks changed the supervision method of the industry and Commerce Department in the past.

Clothing, shoes, cosmetics, household appliances, jewellery and other products with more consumer complaints and more disorderly use of the trademark act as the focus of authorized operation inspection, so as to achieve a shift in trademark supervision and to create a secure consumption environment.